Senior Performance Marketing Specialist managing paid campaigns for data and AI training company StackFuel. Focus on lead generation via performance marketing channels and collaboration with various teams.
About the role
- Marketplace & PPC Manager optimizing Amazon and other marketplace performance for Alpurial GmbH. Collaborating cross-departmentally to drive growth and manage PPC campaigns.
Responsibilities
- Independently manage and optimize our marketplace presences (focus: Amazon Seller & Vendor Central and, prospectively, additional marketplaces)
- Performance-driven planning, management and scaling of PPC campaigns (Amazon Advertising, DSP, Sponsored Ads)
- Ownership of revenue, margin and performance targets (ROAS, ACoS, Conversion Rate)
- Creation and optimization of listings (titles, keywords, images, A+ Content, Brand Stores) with a focus on SEO and conversion
- Ongoing reporting, performance analysis and derivation of actions to scale
- Collaboration with logistics, marketing and management to ensure smooth growth management
- Monitoring competitors, trends and platform updates
Requirements
- At least 3 years of experience in marketplace management and performance marketing, ideally in a D2C or e-commerce environment
- Proven track record in budget management and PPC campaign optimization
- Confident with relevant tools (e.g., Amazon Advertising Console, Helium10, Perpetua, Excel, BI tools)
- Analytical mindset, structured way of working and passion for data-driven decision making
- Entrepreneurial mindset and eagerness to actively shape growth
- Experience with or interest in products for dogs & horses is a plus — but not required
Benefits
- Room to make an impact: You take responsibility and see directly what your contribution achieves
- Flexibility: Hybrid working & flexible hours
- Professional development: Access to training, conferences and learning platforms
- Competitive salary & employee discounts on our premium products
- Team & culture: Young, motivated team with real drive and an open feedback culture
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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