Hybrid Media and Performance Analyst

at AlmapBBDO

• Job title: Media and Performance Analyst
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Sao Paulo, Brazil

About the role

• Senior Media Analyst leading performance media operations at AlmapBBDO. Responsible for campaign strategy, data analysis, and collaboration across teams in a dynamic environment.

Responsibilities

• Lead performance media operations, focusing on pacing, KPI progression, and investment efficiency across digital and multichannel campaigns.
• Plan, structure, and execute full-funnel campaigns, translating business objectives into measurable tactical strategies.
• Define and adjust targeting, audiences, bidding strategies, and budget allocation, ensuring healthy pacing throughout the month.
• Critically review reports, dashboards, and performance data to identify trends, bottlenecks, and optimization opportunities.
• Build quantitative and qualitative analyses, turning data into clear, actionable recommendations to improve campaigns.
• Ensure campaigns follow tracking and measurement best practices (events, UTMs, validations, data integrity).
• Produce structured reports and executive presentations for stakeholders, contextualizing performance against goals, costs, and continuous learnings.
• Monitor and compare performance with internal and competitor benchmarks, proposing innovations and tests to expand results.
• Manage, in partnership with assistants, media financial and operational processes (issuance of PI, PO control, invoice tracking, budget pacing).
• Act as a point of contact with media vendors, partners, and internal teams (account, planning, creative, and data), promoting tactical and strategic alignment.
• Contribute to defining operational standards, process documentation, and best practices for the area.

Requirements

• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or related fields.
• Previous experience in media, working in data-driven environments and making decisions based on metrics.
• Proven experience managing full-funnel campaigns and strategies, with a focus on structuring, continuous performance optimization, and KPI improvement.
• Solid, proven experience in digital and performance media, with a track record of results in goal-driven campaigns.
• Practical experience producing and optimizing full-funnel campaigns, guided by data analysis and ongoing performance evolution.
• Strong analytical ability and strategic vision to turn data into business recommendations.
• Solid understanding of performance metrics (CAC, CPL, ROI/ROAS, engagement, conversion, etc.) and their application for optimized decision-making.
• Experience with measurement, tracking, and data validation (UTMs, events, analytics integrations, and ad servers).
• Clear and effective communication skills, able to translate complex data into accessible insights for non-technical teams and stakeholders.
• Ability to work collaboratively across different areas, anticipating needs and aligning deliverables with the project's overall goals.
• Experience in agency settings or servicing multiple clients simultaneously.
• Experience managing significant budgets and financial control of campaigns.
• Ability to lead and mentor team members, serving as a technical reference for performance.
• Certifications in media and measurement platforms are a plus (Google Ads, Google Analytics / GA4, Meta Blueprint, LinkedIn Marketing Solutions).

Benefits

• Real opportunity for technical and career development
• Exposure to multichannel projects
• Integration with data, planning, creative, and leadership teams
• Participation in training and professional development initiatives
• Collaborative, dynamic, and results-oriented environment
• Strong culture of knowledge sharing, continuous learning, and ownership of deliverables
• Opportunity for growth within the media structure and active participation in building processes, methodologies, and quality standards