Business Transformation Analyst optimizing workflows for SpryPoint, a cloud - native provider transforming utility operations. Focused on data - driven insights, process analysis, and stakeholder collaboration.
About the role
- Media Analyst at AlmapBBDO managing integrated media operations and campaign optimizations across digital and offline channels. Focused on delivering high performance and analytical insights in marketing strategies.
Responsibilities
- Responsible for integrated media operations, overseeing the full process of building and executing tactical plans, channel planning, and integrating post-sale analysis with the data team to ensure continuous optimization of media KPIs.
- Accountable for maintaining end-to-end campaign operations, proactively identifying risks, resolving issues and implementing solutions to ensure high quality deliverables, on-time execution and efficient use of investment.
- Developing media tactics for multichannel campaigns across digital and offline environments, from campaign structure to launch and continuous monitoring of placements.
- Managing digital and offline campaign operations, including implementation, monitoring, tactical adjustments and critical review of performance and placement reports.
- Managing media financial processes in partnership with assistants, such as issuing insertion orders (IOs), controlling purchase orders (POs), tracking vendor invoices and budget governance.
- Producing campaign reports with quantitative and qualitative analyses, generating insights, interpreting results, tracking KPIs and analyzing competitors' media activity.
- Interfacing daily with partners, media outlets and internal teams, as well as maintaining relationships with clients and related areas (planning, creative, account services, data, pre-sales), ensuring operational fluidity, strategic alignment and consistent execution.
Requirements
- Bachelor's degree in Marketing, Advertising, Business Administration, Communications or related fields.
- Previous experience in media, working in data-driven environments and making decisions based on metrics.
- Proven experience managing full-funnel campaigns and strategies, with a focus on campaign setup, continuous performance optimization and KPI development.
- Proficiency in Google Ads (Search, Display, YouTube, Performance Max).
- Experience with Meta Ads (Facebook and Instagram).
- Experience with LinkedIn Ads.
- Experience operating and optimizing multichannel, full-funnel campaigns.
- Preferred experience with programmatic platforms (e.g., DV360, The Trade Desk or similar).
- Experience planning, monitoring and analyzing offline campaigns (broadcast and paid TV, radio, OOH, print).
- Knowledge of offline media and audience research tools such as Kantar IBOPE Media, Monitor Flex, Instar, TGI or similar.
- Experience reading offline media plans, running simulations, post-campaign evaluations and analyses of reach, frequency and efficiency.
- Interface with media outlets and partners to monitor placements, reports and tactical optimizations.
- Intermediate to advanced Excel / Google Sheets skills (pivot tables, data merges, data organization, basic automations).
- Experience with organization, task and project management tools.
- Analytical ability to interpret data, identify patterns and generate actionable insights.
Benefits
- Collaborative, dynamic and results-oriented environment with a strong culture of knowledge sharing, continuous learning and ownership of deliverables.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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