Data Analytics and Tracking Specialist working in a cutting - edge AI marketing agency. Collaborating with stakeholders to implement data - driven solutions and optimize marketing performance.
About the role
- Data Analyst specialist at AlmapBBDO responsible for performance analysis and decision making based on data. Collaborating across teams to integrate insights and improve project outcomes.
Responsibilities
- Conduct complex performance analyses and propose data-driven improvements;
- Strong command of statistics and methodologies for creating reports and data studies;
- Manage relationships with strategic clients, presenting high-level insights and recommendations with strong storytelling and oral and written presentation skills (PowerPoint / Keynote);
- Oversee project management to ensure efficiency and strategic alignment;
- Integrate new technologies and data sources to improve the quality of insights;
- Serve as a subject-matter expert throughout the analytical process, from hypothesis gathering to presentation of findings;
- Collaborate with strategic planning by applying comprehensive critical thinking regarding the client’s brand, actions, and competitive landscape using available data;
- Increase the volume of available data by working closely with the data engineering team;
- Translate analytical needs into project specifications for specialists (data solutions, data engineering, martech, social insights, research, etc.);
- Monitor, guide, and validate deliverables from Junior, Mid-level, and Senior analysts, fostering team development and improving produced materials;
- Ensure correct use of taxonomy by managing tools and training media operations teams for proper utilization;
- Actively and proactively participate in meetings to increase delivery efficiency.
Requirements
- EDUCATION: Bachelor’s degree in Statistics, Mathematics, Engineering, Information Technology, or related fields;
- Solid experience in data analysis and digital marketing tools;
- Strong experience with online and offline media metrics, acquisition metrics, and business metrics;
- Strong experience in web analytics;
- Previous experience using Agile methodologies;
- Advanced Excel;
- Expertise in analytics and BI tools and programming languages for data analysis: GA4, GTM, SQL, Adobe Analytics, Appsflyer, Python, R, Power BI / Looker Studio;
- Understanding of marketing concepts such as customer journey, conversion funnel, and attribution;
- Experience handling unstructured and semi-structured data;
- Knowledge of first-party, second-party, and third-party data concepts;
- Excellent communication skills and strategic business vision;
- Preferred: Postgraduate degree in Marketing, Advertising, Statistics, or related areas; Fluent English (Essential for leading projects, presenting strategic insights, and communicating effectively with global teams).
Benefits
- Position also open to candidates with disabilities (PwD)
Job title
Job type
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Not specified
Degree requirement
Tech skills
Location requirements
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