Vice President responsible for strategic direction and client relationship management at The Herald Group, a public affairs firm. Overseeing execution of client programs in a fast - paced environment.
About the role
- VP of Trade Development leading commercial strategy and revenue growth for New Jersey's largest wine and spirits distributor. Collaborating with teams to drive sustainable growth and portfolio management.
Responsibilities
- Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics.
- Communicate plans, goals, strategies, and tactics to the sales organization.
- Develop, deploy, and track all Division programming.
- Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.
- Lead monthly, quarterly, and annual business reviews with Brand Owners.
- Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.
- Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.
- Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.
- Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.
- Negotiate margin meld with Brand Owners to ensure fair distributor value share.
- Collaborate with 3rd party analytics partners to accelerate RGM initiatives.
- Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.
- Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.
- Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division.
- Develop the Division’s digital content approach and calendar for trade and consumer audiences.
- Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio.
- Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards.
- Inspire and motivate the Trade Development team and broader Division.
- Lead engaging meetings, provide clear direction, and communicate compelling plans.
- Promote a culture of continuous learning, capability building, and professional development.
Requirements
- Bachelor’s Degree required; MBA or advanced degree preferred.
- 10+ years of progressive commercial strategy and sales leadership experience within beverage alcohol.
- Demonstrated experience managing successful large-scale distributor-supplier relationships.
- Engagement with cross-functional team, with a focus on finance, operations, HR and compliance.
- Mastery of commercial strategy, including customer segmentation, category management, value chain optimization, sales planning & goal delivery, commercial execution and Digital/eCommerce.
- Sharp analytical and financial acumen, fueling team’s approach to business planning, tracking, risk and opportunity assessment and timely course correction activities.
- Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies.
- Intimate knowledge of state and federal regulations (ABC, TTB).
- Ability to identify critical stakeholders in building and delivering a plan.
- Ability to multi-task, and to weave together disparate skill sets into a cohesive commercial strategy.
- Ability to hold a Solicitor’s Permit.
- WSET Spirits certification (or similar) preferred.
Benefits
- Medical
- Dental
- Vision
- 401K plan with company match
- Life Insurance
- Long Term Disability
- Flexible Spending Account
- Employee Assistance Program
- Pet Insurance Plan
- Associate recognition
- Discounts with several vendors
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