Hybrid Vice President – On-Premise

at Allied Beverage Group

• Job title: Vice President – On-Premise
• Job type: Full Time
• Experience level: Lead
• Salary: $175,000 - $225,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Elizabeth, United States

About the role

• Vice President On-Premise leading On-Premise planning and execution for New Jersey’s largest wine distributor. Overseeing a team to achieve sales targets and enhance brand reputation.

Responsibilities

• Lead Sales Strategy & Execution: Develop and implement the division's On-Premise plans to meet volume, revenue, and KPI targets outlined in the Annual Operating Plan (AOP).
• Monitor Performance: Regularly track and analyze On-Premise performance against goals, making adjustments as necessary to stay on track.
• Target Key Initiatives: Identify specific initiatives to enhance On-Premise performance, such as promotional campaigns, new account targeting, or improving current account penetration.
• Optimize Coverage: Evaluate and refine the On-Premise team's coverage model to ensure that account assignments are strategically aligned for maximum impact.
• Manage and Lead Team: Provide strategic leadership to the On-Premise team, including Key Account and Activation managers and agencies. Ensure alignment with ABG and Brand Owners' objectives.
• Cultivate High-Performance Culture: Foster an environment of accountability, setting clear expectations, providing ongoing feedback, and offering performance-based incentives.
• Develop Team: Invest in team’s growth through training, mentorship, and succession planning, ensuring high engagement and retention.
• Manage Performance: Ensure team achieves short-term and long-term objectives through regular performance evaluations and performance improvement strategies.
• Collaborate with Brand Owners: Work closely with Brand Owners to ensure alignment in executing On-Premise sales and execution targets.  Facilitate strategic planning and goal-setting.
• Execute Joint Initiatives: Drive collaborative programs such as key account meetings, work-withs, and category-specific training to align and motivate team to hit targets.
• Track and Report Progress: Continuously monitor and report on the success of On-Premise initiatives, providing regular updates to Brand Owners and internal stakeholders.
• Build Partnership: Build and strengthen relationships with Brand Owners to ensure long-term collaboration and to influence key decision-making.
• Build Relationships: Establish and maintain strong direct relationships with high-value accounts to influence key decisions related to sales and product activation.
• Support Key Account Execution: Drive selling and execution of initiatives by working closely with key customers to understand their needs and deliver tailored solutions.
• Solve Problems & Identify Opportunities: Proactively identify challenges and opportunities in key accounts, offering solutions that add value to both the customer and ABG.
• Enhance Brand Reputation: Ensure customer satisfaction and brand loyalty by aligning On-Premise strategies with customer needs, reinforcing ABG’s & Brand Owners’ reputation.

Requirements

• Bachelor’s Degree required. Further Sales management education strongly preferred.
• 10+ years of progressive On-Premise leadership experience within beverage alcohol.
• Demonstrated experience managing large-scale On-Premise divisions with a leading brand portfolio.
• Direct responsibility for $50M+ revenue business.
• Strong sales and execution management skills, across all channels of trade.
• Sharp analytical acumen, facilitating planning, tracking and timely course correction activities.
• Strong leadership skills, including team development, team inspiration and performance management.
• Exceptional interpersonal and communication skills, with ability to build trust and influence across levels, functions and companies.
• Intimate knowledge of New Jersey Beverage Alcohol landscape, including customer landscape, Trade Practice, and category and consumer insights.
• Ability to lead with resilience in a challenging environment.
• Ability to balance operating with autonomy and taking specific direction.
• Ability to hold a Solicitor’s Permit
• WSET Spirits training (or similar) strongly preferred.

Benefits

• Medical
• Dental
• Vision
• 401K plan with company match
• Life Insurance
• Long Term Disability
• Flexible Spending Account
• Employee Assistance Program
• Pet Insurance Plan
• Associate recognition
• Discounts with several vendors