Director of Product Marketing leading strategic initiatives for customer recapture and retention at a fintech company. Focused on developing marketing strategies for refinance, purchase, and home equity products.
About the role
- Senior Director of Go-To-Market for Higher Education at Adobe. Leading strategies for growth and customer experience improvements in higher education institutions.
Responsibilities
- Own GTM planning across universities and education consortiums driving net-new and expansion opportunities
- Build long-term relationships with university and Office of Education decision-makers, including leadership, faculty, IT, and educator communities
- Position Adobe’s Creativity and Productivity platforms, including responsible GenAI with Firefly, through outcomes-based selling and education-specific use cases
- Co-sell with distributors, resellers, and partners through joint planning, enablement, and deal execution
- Partner cross-functionally to drive onboarding, adoption, renewals, and footprint expansion while reducing churn
Requirements
- 15+ years of GTM and/or sales experience in software/SaaS, IT, or EdTech
- Practical knowledge Higher Education market, including procurement cycles, budgeting patterns, and customer decision dynamics
- Proven ability to run structured discovery, articulate business value, and support sales leaders in complex, multi-stakeholder deals
- Experience collaborating with channel partners (distributors/resellers/SIs) and driving outcomes through a partner ecosystem
- Excellent communication skills; comfortable presenting to senior leaders and account decision makers
- Data-driven approach; able to interpret pipeline/usage data to drive prioritization and decision-making
- Ownership, curiosity, and resilience in a dynamic market; strong collaboration skills and a customer-first approach
- Bachelor's degree (or equivalent experience); Master’s degree preferred
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
- Bonuses
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