Manager overseeing sales planning and analytics for Global Key Accounts at adidas. Delivering high-quality sales planning, forecasting, and business analytics across Southeast Asia.
Responsibilities
Build and maintain SEA-level sell-in and sell-out forecasts by account, category, franchise and season.
Develop phasing, laddering and scenario plans based on historical performance, GTM calendars and current trends.
Track performance versus Plan and Last Year, identifying gaps and drivers.
Analyse performance by category, division, franchise and style levels to identify growth opportunities, risks and root causes.
Prepare business reviews, hindsight analyses and deep-dive diagnostics for SEA leadership and Key Account teams.
Monitor sell-through, availability, stock ageing and markdown pressure to assess commercial health.
Identify missed demand, oversupply and sell-out gaps across SEA markets.
Quantify replenishment, NOS, top-up and reallocation options, including expected impact on sell-in and sell-out.
Provide data-driven recommendations to support SEA trading and prioritisation decisions.
Own the production of weekly, monthly and quarterly performance dashboards covering sell-in, sell-out and inventory risk.
Requirements
University degree preferred
3–6 years of experience in sales planning, business analytics, retail/wholesale planning or commercial roles
Strong experience working with sell-in, sell-out and performance data
Strong understanding of retail and wholesale performance metrics (sell-in, sell-out, sell-through, availability, margin)
Proven ability to build and manage forecasts, plans and scenarios
Strong analytical and problem-solving skills with a commercial mindset
High proficiency in Excel and business intelligence tools (e.g. Power BI, MicroStrategy or similar)
Fluent English
Familiarity with Python scripting would be an advantage.
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