Manager of retail activation strategy for adidas in Iberia, driving consumer engagement through marketing activations and store openings in line with global guidelines.
Responsibilities
Develop adidas retail Franchising activation strategy for Iberia
Execute seasonal stories and commercial-related activations in accordance with Global and Europe guidelines
Provide input into the creation driving the implementation of local retail marketing plans
Identify, develop and deliver 365 activations that can capitalize on consumer and brand moments
Ensure the Global/Market brand and commercial calendar is correctly reflected into our Franchising doors
Brief and supervise the development of adidas creative content for retailers
Collaborate with Europe VM Team in defining the key actions to increase conversion and elevate brand experience through VM levers of the adidas Franchising Stores
Lead new Franchising store openings process from a marketing and VM point of view
Manage local Franchising team to ensure execution of Europe Visual Merchandising and Activation standards
Requirements
University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
5+ years' experience leading marketing and communication initiatives to create consumer engagement and demand
Skill and strategic ability on creating consistent consumer journey within accounts’ channels including digital and social media landscape and its metrics and around the consumer activation and events
Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
Excellent communication skills; verbal and written (English / Spanish)
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