Onsite Manager, Retail Activation

Posted 2 weeks ago

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About the role

  • Manager of retail activation strategy for adidas in Iberia, driving consumer engagement through marketing activations and store openings in line with global guidelines.

Responsibilities

  • Develop adidas retail Franchising activation strategy for Iberia
  • Execute seasonal stories and commercial-related activations in accordance with Global and Europe guidelines
  • Provide input into the creation driving the implementation of local retail marketing plans
  • Identify, develop and deliver 365 activations that can capitalize on consumer and brand moments
  • Ensure the Global/Market brand and commercial calendar is correctly reflected into our Franchising doors
  • Brief and supervise the development of adidas creative content for retailers
  • Collaborate with Europe VM Team in defining the key actions to increase conversion and elevate brand experience through VM levers of the adidas Franchising Stores
  • Lead new Franchising store openings process from a marketing and VM point of view
  • Manage local Franchising team to ensure execution of Europe Visual Merchandising and Activation standards

Requirements

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • 5+ years' experience leading marketing and communication initiatives to create consumer engagement and demand
  • Skill and strategic ability on creating consistent consumer journey within accounts’ channels including digital and social media landscape and its metrics and around the consumer activation and events
  • Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
  • Excellent communication skills; verbal and written (English / Spanish)
  • Detail-oriented and organized

Benefits

  • Health insurance
  • Flexible working hours
  • Professional development opportunities

Job title

Manager, Retail Activation

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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