Product Marketing Manager at KAYAK overseeing product positioning and go - to - market strategies for K4B. Focus on corporate customer value and cross - functional collaboration.
About the role
- Senior Brand and Product Marketing Manager for architectural downlighting at Acuity Inc. Leading brand strategy and integrated marketing campaigns to enhance market presence.
Responsibilities
- Drive brand growth and market leadership through strategic marketing initiatives
- Combine market insights with creative storytelling to position solutions as the preferred choice
- Lead brand strategy, go-to-market planning, and integrated campaigns
- Create compelling content and sales tools to deliver impactful launches
- Leverage data insights to measure performance and optimize strategies
- Foster internal alignment and external enthusiasm as a brand ambassador
- Own, develop, and execute the annual marketing plan for architectural downlighting brands
- Lead the go-to-market strategies and execution for new product introductions
- Create compelling product- and brand-specific content including sales enablement tools
- Shape marketing strategies using customer insights and competitive intelligence
- Build strong relationships and collaborate with product managers, engineering, and sales
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5+ years of progressive experience in brand and product marketing
- Proven track record of developing and executing integrated marketing plans and successful product launches
- Has a curious mindset with a demonstrated ability to drive innovative solutions and solve complex problems, influencing business direction
- Excellent written and verbal communication skills; ability to craft compelling messaging for technical and non-technical audiences and maintain a consistent brand voice
- Strong project management skills, with the ability to manage multiple priorities and deliver results on time and within budget
- Experience collaborating with cross-functional teams and leading team projects, influencing without direct authority
- Analytical mindset with the ability to interpret data and market trends to drive strategy
- Experience mentoring and developing other marketing professionals, acting as a resource for colleagues with less experience
- Available to travel based on business needs.
Benefits
- Health care
- Dental coverage
- Vision plans
- 401K benefits
- Commissions/incentive compensation depending on the role
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