Senior Associate leading social media content for Active Minds, executing content strategies and engaging community online. Collaborating with internal teams to enhance mental health advocacy.
Responsibilities
Own the day-to-day execution of Active Minds’ social media presence.
Oversight of the monthly content calendar.
Write content from various perspectives.
Lead development and execution of video-forward content for platforms.
Translate campaign goals and messaging into engaging social-first content.
Collaborate with the Visual Brand/Design team to develop visual assets.
Support content planning for major organizational moments.
Provide day-to-day guidance and oversight for junior team members.
Lead social media community engagement.
Monitor social engagement and performance metrics.
Requirements
2-4 years of professional experience in marketing or communications, including social media.
Demonstrated experience creating and coordinating social-focused video content.
Experience supporting or mentoring junior staff and interns.
Comfortable being a featured face on Active Minds social media channels.
Familiarity with social media management tools including Canva, Sprout Social, and ClickUp.
Digital literacy with Microsoft/Google tools and online collaboration platforms.
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