Campaign and Social Media Specialist responsible for creating and executing marketing strategies for a global SaaS company. Focusing on customer acquisition through campaigns and social media in the European region.
About the role
- Manager of Customer Influence & Social Media at Ataccama, building customer advocacy and social proof for AI-driven data management. Cultivating a community of data leaders and maintaining market perception.
Responsibilities
- Cultivate the "Data Trust" Community
- Build and nurture a community of customer advocates who provide third-party endorsement of our platform.
- Focus specifically on building uncontested credibility within the Financial Services vertical by engaging key personas like CDOs and Risk Officers.
- Turn customer successes into human, engaging stories that break through the monotonous B2B chatter.
- Orchestrate Market Authority (G2, Gartner, & AEO)
- Drive a consistent volume of high-quality reviews on Gartner Peer Insights and G2 to maintain market leadership.
- Ensure all customer-led content is optimized for Answer Engine Optimization (AEO), feeding AI-curated search results with deep semantic context.
- Leverage customer voices to secure share of answer citations across conversational AI interfaces.
- Stay ahead of channels and online domains that underscore brand credibility and ensure our strategies adapt to include these moving forward.
- Video-First Social Influence
- Lead the production of short, focused technical videos and customer testimonials that demonstrate our "ONE AI Agent" in action.
- Manage our social presence as a platform for advocacy and validation, rather than just corporate announcements.
- Measure success through YouTube views and social engagement that leads to agentic platform demo requests.
- Strategic Reference Management
- Maintain a robust pipeline of marquee case studies that align with our 2026 strategic bets.
- Partner with the Demand Generation, Partner and Growth Marketing teams to integrate customer proof points into account-based playbooks.
- Social Media & Social Proof Strategy
- Own Ataccama’s presence on all social channels.
- Ensure that we leverage these channels for authentic customer storytelling as often as possible.
- Develop a well-rounded social content mix strategy that is appropriate for each social platform.
Requirements
- Advocacy Specialist: You have a proven track record of turning "happy customers" into a "strategic lever".
- AI-Forward: You understand how AI is reshaping the way buyers engage with brands and are ready to evolve strategies accordingly.
- Storyteller: You can bring levity to data management and speak the language of data leaders, IT, and business stakeholders.
- Social Expert: You understand LinkedIn, Instagram, TikTok, Reddit, and similar platforms, and know how B2B brands can/should plug into these for maximum impact.
- Executive Amplifier: You know how to elevate senior leaders through peer-to-peer influence. You can translate executive POVs into authentic, high-impact LinkedIn and influencer-style social narratives that engage other data leaders.
- Domain Knowledge preferred but not required: Experience in the data, analytics, or AI ecosystem and an understanding of the realities facing modern data leaders is a nice-to-have.
Benefits
- Health, vision, and dental benefits
- Long-Term Incentive Program
- Get paid vacation plus the freedom of Flexible Time Off (FTO)-a policy that lets you take additional time off when needed, supporting your work-life balance and well-being
- 5 sick days
- The Global Family Support Program - a paid leave program to help all parents focus on the new addition to their family
- "Bring Your Friend" referral program
- Flexible working hours & hybrid work setup
- Annual package for mental health support
- RRSP plan available/401(k) with employer match contribution
- Corporate discounts on travel, fitness, attractions, and shopping
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Kitchen stocked with fresh fruit and juice, teas, and the best coffee
Job title
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Degree requirement
No Education Requirement
Location requirements
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