Social Media Manager for BurdaLuxury developing strategies for Lifestyle Asia and Prestige in Hong Kong. Oversee brand social channels and engagement, requiring strong content creation skills and social media experience.
Responsibilities
BurdaLuxury Hong Kong is searching for an enthusiastic individual with a talent and passion for social media to create an attractive presence for Lifestyle Asia Hong Kong and Prestige Hong Kong.
The role includes producing best-in-class social media strategies that deliver outstanding results, grow the social media accounts and work effectively within the parameters of the social media process.
Own and set social media content strategy for assigned brands, with accountability for performance, growth, and brand alignment
Lead cross-platform social planning, defining content direction, priorities, and calendars in line with editorial, marketing, and events
Oversee day-to-day management of brand social channels across Instagram, Facebook, YouTube, and secondary platforms
Analyse, report, and act on social performance insights to continuously optimise content and results
Act as the key social lead across editorial, marketing, and events teams, guiding execution and alignment
Direct and oversee event-related social coverage, including live updates and post-event storytelling
Set standards for social copy, formats, templates, and short-form video, remaining hands-on where needed
Stay ahead of platform trends, competitor activity, and new tools to drive experimentation and improvement
Oversee community engagement approach and occasional on-camera participation for content creation
Requirements
At least 3 + years of experience in social media management
Preferably a relevant educational background in Marketing, Digital Marketing and Communications
Experienced in social media strategies, content planning, content ideation, performance analysis on key platforms Instagram, Facebook, LinkedIn, TikTok, etc.– budgeting is a plus
A passion for writing engaging and creative social media content
An understanding of our brands competitor landscape and peer social media communities
Experience using social analytics and content creation tools (Hootsuite, Emplifi , Brandwatch , etc.)
Great time management, attention to detail, multi-tasking skills and excellent project management skills to drive a collaborative work process
Results-driven mindset and confidence in presentation skills
Native-level English fluency essential
Awareness of trends, news and what’s buzzworthy
Excellent writing and copy - editing skills, as well as a creative tone-of-voice that captures the voice of the brand and engages the audience
Confidence to work independently and productively as a member of a collaborative team
Full of passion, energy and enthusiasm and eager to work in a fast-paced environment
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