Hybrid Digital Marketing Manager

at Action Property Management

• Job title: Digital Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $105,000 - $115,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: WordPress
• Location requirements: Hybrid, Irvine, United States

About the role

• Digital Marketing Manager driving growth at Action Property Management. Developing marketing strategies that align with brand objectives and drive sales growth.

Responsibilities

• Develop, implement, and manage a comprehensive annual digital marketing roadmap and campaigns to achieve business goals by increasing organic search rankings, drive traffic, and improving on-site engagement.
• Conduct keyword search, on-page optimization, and technical SEO audits to enhance website performance.
• Create and manage geo-targeted paid media campaigns (Google Ads, Bing, etc) with a focus on ROI and lead generation.
• Optimize marketing efforts across social media, email, SEO/SEM, and paid advertising platforms.
• Monitor, analyze, and optimize campaign performance using analytics tools.
• A/B test ad copy, landing pages, and keywords to improve conversion rates.
• Stay current with industry trends, algorithm updates, and best practices for SEO and paid advertising.
• Provide regular reports on key metrics, insights, and recommendations to the Vice President of Sales & Marketing.
• Manage the budget allocation for paid campaigns and ensure efficient spending to meet performance goals.
• Utilize Active Campaign to create and manage email marketing campaigns, including writing copy, designing templates, and tracking performance.
• Develop compelling storytelling that illustrates the value of Action Property Management services.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Design and produce marketing materials, including digital ads, website design, infographics, brochures, and presentations.
• Maintain and update brand guidelines to ensure consistency across all platforms.
• Collaborate with internal teams to conceptualize and execute creative designs that align with campaign goals.
• Track and report on key performance indicators (KPIs) for all digital marketing efforts.
• Use data-driven insights to refine marketing campaigns and improve ROI.

Requirements

• 5+ years of experience in digital marketing and graphic design, B2B functions.
• Proficiency in design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign).
• MUST have experience with digital marketing tools and platforms (e.g., Google Analytics, HubSpot, Active Campaign, Webflow, Meta Business Suite).
• Strong understanding of SEO, PPC, and social media marketing strategies.
• Excellent communication and organizational and presentation skills.
• Experience in market research and analysis.
• Project management skills to manage multiple marketing campaigns.
• Ability to foster a positive and collaborative team environment through effective communication and teamwork.
• Analytical mindset with the ability to interpret data and trends.
• Good eyes for design and visual aesthetics.
• Can support design, creative direction, shoots/ production, retouching/ editing.
• Experience in design for Digital and Print – including but not limited to: social, email, web, SMS, promotional collateral, packaging, invites etc.
• Strong in graphic design.
• Must have knowledge of HTML, CSS, and website management tools like Webflow and WordPress.
• Willing to travel within California and Texas - travel up to 10%.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Pet insurance
• 401(k) with company match
• Life and disability support
• Generous paid time off
• Vacation hours
• Sick time
• Company-observed holidays