Hybrid Marketing Communication Manager, Digital

Posted 3 hours ago

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About the role

  • Marketing Communication Manager at Andris Consulting developing integrated media strategies for OTC brands. Steering campaigns and managing external agencies with a focus on visibility and relevance.

Responsibilities

  • Development and implementation of integrated media strategies (including print, TV/CTV/ATV, digital, OOH, social media)
  • Leadership and management of external media and digital agencies, including contract negotiations
  • Planning and monitoring of all communications measures: analytical, performance-oriented, and target-group focused
  • Further development and optimization of the brand websites (SEO, UX, content), including reporting & analytics
  • Responsibility for and creative execution of the social media presence (including Pinterest, Instagram, LinkedIn, YouTube)
  • Management of digital campaigns (Google Ads, YouTube, SEA, etc.) and continuous conversion optimization
  • Close collaboration with Brand Management, Data Protection, Sales & Business Development

Requirements

  • Several years of professional experience in a comparable role — ideally in the healthcare sector or FMCG
  • Deep understanding of media planning, digital communication, and content marketing
  • Experience managing complex campaigns and leading agencies
  • Strong analytical skills, hands-on mentality, and a strategic mindset
  • Excellent German and English skills (at least C1)
  • Willingness to travel (conferences, meetings, etc.) and enjoyment of teamwork in a respectful environment

Benefits

  • Collective agreement framework with attractive social benefits (including holiday pay, Christmas bonus, long-term care insurance)
  • 30 days of annual leave
  • Flexible working hours (37.5 hrs/week)
  • Option to work remotely (mobile office)
  • Short decision-making paths
  • Personal development opportunities
  • Genuine team spirit

Job title

Marketing Communication Manager, Digital

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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