Marketing, PR & Communications Manager for Lotus Cars focusing on North Asia market. Collaboration with China/APAC and local dealer networks to drive PR and marketing strategies.
Responsibilities
Definition of marketing plan that meets the required standards to meet business objectives.
Conduct post event analysis to understand effectiveness of action.
Develop and manage regional advertising/digital campaigns.
Manage Marketing budget and track spend.
Build relationships with Press and Media.
Collaborate with China/APAC commercial team.
Foster relationships with digital media and influencers.
Requirements
Degree in Marketing, Sales or related discipline.
Experience in automotive sales/marketing.
Excellent digital skills.
Strong communication skills in English.
Fluent in Japanese (mandatory).
Benefits
Travel in the region will be expected as a regular feature of the role
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