About the role

  • Marketing Communication Manager for a traditional company in Germany, managing communication strategies for OTC brands and overseeing media campaigns in various channels.

Responsibilities

  • Develop and implement integrated media strategies (including print, TV/CTV/ATV, digital, OOH, social media)
  • Lead and manage external media and digital agencies, including contract negotiations
  • Plan and monitor all communication activities: analytical, performance-oriented, and target-group focused
  • Further develop and optimize brand websites (SEO, UX, content), including reporting & analytics
  • Take responsibility for and creatively execute the social media presence (including Pinterest, Instagram, LinkedIn, YouTube)
  • Manage digital campaigns (Google Ads, YouTube, SEA, etc.) and continuously optimize conversions
  • Work closely with brand management, data protection/compliance, sales & business development

Requirements

  • Several years of professional experience in a comparable role — ideally in the healthcare sector or FMCG
  • Deep understanding of media planning, digital communication and content marketing
  • Experience managing complex campaigns and leading agencies
  • Strong analytical skills, a hands-on mentality and a strategic mindset
  • Excellent German and English skills (at least C1)
  • Willingness to travel (conferences, meetings, etc.) and enjoyment of teamwork in a respectful working environment

Benefits

  • 30 days of vacation
  • Flexible working hours (37.5 hrs/week)
  • Mobile office / remote working options
  • Collective agreement-based framework with attractive social benefits (e.g., holiday pay, Christmas bonus, long-term care insurance)

Job title

Digital Marketing Communication Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

Report this job

See something inaccurate? Let us know and we'll update the listing.

Report job