Marketing Communication Manager for a traditional company in Germany, managing communication strategies for OTC brands and overseeing media campaigns in various channels.
Responsibilities
Develop and implement integrated media strategies (including print, TV/CTV/ATV, digital, OOH, social media)
Lead and manage external media and digital agencies, including contract negotiations
Plan and monitor all communication activities: analytical, performance-oriented, and target-group focused
Further develop and optimize brand websites (SEO, UX, content), including reporting & analytics
Take responsibility for and creatively execute the social media presence (including Pinterest, Instagram, LinkedIn, YouTube)
Manage digital campaigns (Google Ads, YouTube, SEA, etc.) and continuously optimize conversions
Work closely with brand management, data protection/compliance, sales & business development
Requirements
Several years of professional experience in a comparable role — ideally in the healthcare sector or FMCG
Deep understanding of media planning, digital communication and content marketing
Experience managing complex campaigns and leading agencies
Strong analytical skills, a hands-on mentality and a strategic mindset
Excellent German and English skills (at least C1)
Willingness to travel (conferences, meetings, etc.) and enjoyment of teamwork in a respectful working environment
Benefits
30 days of vacation
Flexible working hours (37.5 hrs/week)
Mobile office / remote working options
Collective agreement-based framework with attractive social benefits (e.g., holiday pay, Christmas bonus, long-term care insurance)
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