Hybrid Lead, Patient Services – Global Rare Diseases

at Chiesi Group

• Job title: Lead, Patient Services – Global Rare Diseases
• Job type: Full Time
• Experience level: Senior
• Salary: $170,000 - $205,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: AEM, Cloud
• Location requirements: Hybrid, Boston, United States

About the role

• Lead Patient Services Marketing for Rare Diseases at Chiesi USA, driving patient-centric strategies and omnichannel marketing campaigns to improve patient engagement and access.

Responsibilities

• Lead strategic planning and execution of omnichannel marketing campaigns (email, direct mail, websites, mobile apps, social media, SMS/MMS, SEM/SEO, print) to drive patient engagement and support service utilization across therapeutic portfolios.
• Manage agency relationships (creative, strategy, media, measurement, CRM vendors) to deliver patient-centric marketing programs aligned with brand imperatives.
• Spearhead platform-driven campaigns, including use of AI or CRM platforms (Salesforce Marketing Cloud, Adobe Experience Manager, Veeva) for segmentation and personalization.
• Develop and maintain MLR/PRB compliant patient-facing materials and shepherd content through regulatory & legal approvals.
• Define and measure KPI frameworks, report results, and drive optimization recommendations for campaign scaling across brands.
• Guide cross-functional teams (Patient Services, Medical Affairs, Advocacy, Market Access, Field, Legal, Compliance, Analytics) to ensure cohesive implementation and alignment.
• Lead and mentor junior marketing professionals or managers, including involvement in planning and oversight of marketing budgets and resource allocation.

Requirements

• Bachelor's degree in life sciences, marketing, business, or other related area
• 5–8+ years in pharma/biotech marketing, with specific expertise in patient engagement or patient services in rare disease, or related areas
• Deep knowledge and hands-on experience across digital marketing channels, CRM strategy, patient journey mapping, segmentation, and brand/customer messaging
• Regulatory compliance understanding (MLR/PRC) is essential, including content approvals and governance process handling
• Leadership & collaboration skills: experience managing agencies, budgets, stakeholders, and influencing without authority
• Analytical mindset: ability to translate qualitative and quantitative insights into actionable strategies and optimization.

Benefits

• comprehensive healthcare programs
• work-life balance initiatives
• robust relocation support
• performance bonuses
• flexible working arrangements
• remote work options
• tax assistance services for foreign colleagues