Hybrid Salesforce Loyalty Cloud Architect

at Accellor

• Job title: Salesforce Loyalty Cloud Architect
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Azure, Cloud, Jenkins, Ruby on Rails
• Location requirements: Hybrid, Hyderabad, India

About the role

• Salesforce Loyalty Management Cloud Architect responsible for designing and implementing loyalty solutions. Focused on integrating Salesforce services and ensuring customer experience in the financial sector.

Responsibilities

• Own the end to end loyalty architecture for a credit union context: define the target state and incremental roadmap aligned to business OKRs (adoption, active members, redemption %, partner earn).
• Design loyalty programs (tiers, point economics, earn/burn rules, multipliers, partner catalogs, expirations), ensuring financial liability modeling and reconciliation with Finance.
• Model the member 360: map Loyalty Member to FSC Person/Household, unify identity across online banking, mobile, and contact center; establish golden keys and consent alignment.
• Integrate with core and partners: orchestrate accrual events from card/core systems, build redemption APIs and POS integrations, and manage partner onboarding (data contracts, SLAs).
• Enable digital channels: craft Experience Cloud components and mobile friendly loyalty UI; define push/email/SMS journeys via Marketing Cloud/Engagement and Data Cloud segments.
• Govern data & privacy: implement role based access, consent capture, data retention, and secure sharing for rewards history and behavioral data.
• Operationalize the platform: establish monitoring, alerts, and playbooks for accrual failures, duplicate redemptions, balance mismatches, and partner outage handling.
• Lead delivery: produce Solution/Sequence diagrams, integration specs, data contracts, and test strategies; guide Admins/Developers/QA; conduct design reviews and readiness checks.
• Stakeholder engagement: collaborate with Product, Marketing, Member Services, Risk/Compliance, and Legal to ensure compliant experiences and successful partner campaigns.

Requirements

• Salesforce & Loyalty Domain: Deep expertise in Salesforce Loyalty Cloud: program design (tiers, currencies, accrual/redemption rules, member profiling), benefit catalogs, promotions, vouchers, points expiration, partner programs, and liability tracking.
• Salesforce Core & Clouds: Sales and Service Clouds.
• FSC data model alignment (Persons, Households/Relationships, Financial Accounts, Card/Loan objects) to loyalty member profiles and segments.
• Experience Cloud member portal/app surfacing loyalty dashboards, status, offers, and rewards history.
• Marketing Cloud/Engagement + Personalization (Interaction Studio) or Data Cloud for segmentation, decisioning, and triggered journeys (earn/burn confirmations, targeted cross sell).
• Service Cloud case flows for points disputes, manual adjustments, partner redemptions, and loyalty SLAs.
• Mobile & Web: designing mobile ready loyalty experiences (in app wallets, push, deep links, QR/barcode redemption, Apple/Google Wallet passes), and API first components for web/mWeb.
• Integration & Data: Real time and batch integrations with core banking, cards, merchant partners, and payment rails.
• Event driven patterns (Platform Events/Change Data Capture), MDM/Golden Member, and Data Cloud harmonization.
• Offer decisioning via rules engines (Flow, Apex, Decision Tables) and/or external decisioning platforms.
• Security, Risk & Compliance: SSO/OAuth, consent & preference management, audit trails, data residency, encryption at rest/in transit, PII minimization, SOC2 aligned controls.
• App Store privacy manifests and secure mobile SDK usage for loyalty features.
• Architecture & Delivery: Reference architecture for Loyalty Cloud + FSC + Experience Cloud + Marketing/Data Cloud, including environments, release strategy, and non-prod data hygiene.
• Solution design: ERD extensions, sharing model, multi currency, record triggered automation vs. Apex, error handling, resiliency.
• Scalability & Observability: async processing (Platform Events/Queueables/Batch), telemetry (Event Monitoring, logs), and performance budgets for high volume accrual/redemption.
• Automation & DevOps: Git based branching, SFDX, unlocked packages, scratch orgs, CI/CD (GitHub Actions/Azure DevOps/Jenkins), static code analysis, test automation coverage targets.

Benefits

• Exciting Projects: We focus on industries like High-Tech, communication, media, healthcare, retail and telecom. Our customer list is full of fantastic global brands and leaders who love what we build for them.
• Collaborative Environment: You Can expand your skills by collaborating with a diverse team of highly talented people in an open, laidback environment — or even abroad in one of our global center's.
• Work-Life Balance: Accellor prioritizes work-life balance, which is why we offer flexible work schedules, opportunities to work from home, and paid time off and holidays.
• Professional Development: Our dedicated Learning & Development team regularly organizes Communication skills training, Stress Management program, professional certifications, and technical and soft skill trainings.
• Excellent Benefits: We provide our employees with competitive salaries, family medical insurance, Personal Accident Insurance, Periodic health awareness program, extended maternity leave, annual performance bonuses, and referral bonuses.