Demand Generation Manager responsible for executing multi - channel campaigns and driving revenue growth in a data - driven environment. Collaborating across marketing teams to optimize performance and deliver measurable results.
About the role
- Senior Paid Social Strategist leading paid social media efforts for innovative digital health and e-commerce clients. Responsible for strategy development, campaign management, and performance optimization.
Responsibilities
- Lead the paid social media advertising efforts for digital health and e-commerce clients
- Develop and implement paid social strategies
- Manage campaigns across various platforms
- Optimize campaigns for performance
- Stay updated on industry trends
- Collaborate with clients to achieve marketing goals
- Conduct audience research and analysis
- Monitor and analyze campaign performance
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
- Proven experience (typically 5+ years) in paid social media advertising
- Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus
- Strong analytical skills and proficiency in data analysis tools
- Excellent leadership, communication, and collaboration skills
- Creative thinking and ability to develop engaging ad content
- Proficiency in social media management and scheduling tools
- In-depth knowledge of A/B testing and optimization techniques.
Benefits
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
- Performance-based bonuses
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