Senior SEM Account Manager at Accelerated Digital Media developing and executing strategic SEM campaigns for digital health and e-commerce clients. Leading a team and optimizing campaigns for online visibility and conversions.
Responsibilities
Develop and execute SEM strategies in line with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs
Monitor and analyze campaign performance using various analytics tools
Write and optimize ad copy for maximum click-through rates (CTR)
Lead and mentor a team of SEM Account Managers
Maintain regular communication with clients to understand their business goals and objectives
Stay updated on industry trends and algorithm changes
Requirements
Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Certification in Google Ads and other relevant digital advertising platforms
Marketing Agency experience required
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO (Search Engine Optimization) is a plus
Familiarity with web analytics tools like Google Analytics
Benefits
Up to 90% company sponsorship for health, dental, and vision
401K with employer match program
Generous PTO for all employees
Competitive salary and performance-based bonuses
Opportunities for continuous professional development
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