About the role

  • Senior SEM Account Manager at Accelerated Digital Media developing and executing strategic SEM campaigns for digital health and e-commerce clients. Leading a team and optimizing campaigns for online visibility and conversions.

Responsibilities

  • Develop and execute SEM strategies in line with client objectives
  • Conduct keyword research and competitive analysis
  • Create and manage campaign budgets and forecasts
  • Develop a robust testing roadmap and ensure continuous evolution of client’s SEM programs
  • Monitor and analyze campaign performance using various analytics tools
  • Write and optimize ad copy for maximum click-through rates (CTR)
  • Lead and mentor a team of SEM Account Managers
  • Maintain regular communication with clients to understand their business goals and objectives
  • Stay updated on industry trends and algorithm changes

Requirements

  • Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred)
  • Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
  • Certification in Google Ads and other relevant digital advertising platforms
  • Marketing Agency experience required
  • Strong analytical skills and proficiency in data analysis tools
  • Excellent communication and presentation skills
  • Leadership and team management experience
  • Proficiency in SEO (Search Engine Optimization) is a plus
  • Familiarity with web analytics tools like Google Analytics

Benefits

  • Up to 90% company sponsorship for health, dental, and vision
  • 401K with employer match program
  • Generous PTO for all employees
  • Competitive salary and performance-based bonuses
  • Opportunities for continuous professional development

Job title

Senior Paid Search Strategist

Job type

Experience level

Senior

Salary

$85,000 - $100,000 per year

Degree requirement

Bachelor's Degree

Location requirements

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