Supervisor, Search & Social leading campaign management and optimization for social media and search. Role involves team management and strategic collaboration in a fast - paced environment.
About the role
- Paid Social Account Manager at Accelerated Digital Media developing, implementing, and managing advertising campaigns for innovative digital health and e-commerce clients. Responsible for data-driven strategies and audience engagement.
Responsibilities
- Collaborate with clients and internal teams to understand campaign objectives and target audience.
- Develop paid social media strategies aligned with client goals.
- Set up and manage paid social media campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others.
- Create and optimize ad content, including ad copy, images, and videos.
- Conduct audience research and segmentation to maximize ad relevance.
- Monitor and analyze campaign performance using social media analytics tools.
- Stay informed about industry trends and updates on social media advertising platforms.
Requirements
- Bachelor's degree in Marketing, Advertising, Business, or related field
- Proven experience (typically 2+ years) in paid social media advertising
- Marketing Agency experience required
- Certification in social media advertising platforms (e.g., Facebook Blueprint) is a plus
- Working knowledge of programmatic advertising and DSP platforms like StackAdapt is a plus
- Knowledge of A/B testing and optimization techniques
- Strong analytical skills and proficiency in data analysis tools
- Excellent communication and collaboration skills
- Creative thinking and ability to develop engaging ad content
- Familiarity with social media management and scheduling tools.
Benefits
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
- Flexibility to adapt to changing client needs
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