Supervisor, Search & Social leading campaign management and optimization for social media and search. Role involves team management and strategic collaboration in a fast - paced environment.
About the role
- Media Strategist planning and executing paid media campaigns for innovative digital health and e-commerce clients. Collaborating with teams to achieve marketing goals and optimize performance.
Responsibilities
- Collaborate with clients and internal teams to understand campaign objectives and target audience.
- Develop paid media strategies tailored to meet client goals, including budget allocation and channel selection.
- Identify key performance indicators (KPIs) and campaign milestones.
- Create, set up, and manage paid media campaigns across various platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Develop ad creatives, including ad copy, images, videos, and landing pages.
- Implement audience targeting and segmentation strategies.
- Monitor and analyze campaign performance using analytics tools and performance dashboards.
- Identify trends and insights, providing recommendations for optimization.
- Manage campaign budgets effectively, ensuring efficient allocation and adherence to financial goals.
- Conduct audience research to understand target demographics and behaviors.
- Analyze competitors' paid media strategies to identify opportunities and trends.
- Generate regular reports to track KPIs and campaign effectiveness.
- Communicate campaign progress, insights, and recommendations to clients and internal stakeholders.
Requirements
- 2+ years of agency or client-side experience in digital strategy
- Proficiency in Google Ads, Meta, and programmatic advertising
- Hands-on experience with DSPs such as StackAdapt
- Excellent communication skills (written, verbal, and presentation)
- Commitment to meeting and exceeding deadlines
- Strong awareness of emerging digital trends
- Willingness to travel for in-person meetings and pitches.
- This role is required to be based in the US or Canada.
Benefits
- Up to 90% company sponsorship for health, dental, and vision
- 401K with employer match program
- Generous PTO for all employees
- Performance-based bonuses
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