Customer Development Manager leading 4P planning and execution with Natural and Distributor channels for Lavazza. Collaborating cross - functionally to drive strategic customer engagement.
About the role
- Senior MarTech Manager specializing in marketing automation solutions for digital transformation with a focus on Salesforce. Leading marketing technology integration and partner relationship management.
Responsibilities
- Manage and cultivate assigned partner relationships, balancing stakeholder objectives with scalable, reusable solutions.
- Lead discovery conversations to clarify business needs, assess feasibility, and shape solution options, trade-offs, and recommended approaches.
- Translate partner goals into clear, actionable requirements and delivery artifacts (user stories, acceptance criteria, process flows, data needs, and reporting requirements) to support efficient execution.
- Own end-to-end solution design for marketing automation use cases across audience, segmentation, orchestration, personalization, and measurement, aligned to enterprise standards.
- Partner with Technology and Data teams to define integration and data requirements (batch/API/event-based where applicable), data quality expectations, and downstream usage patterns for marketing activation.
- Define and promote best practices and standards across marketing automation, including journey design patterns, testing and validation approaches, documentation, and change management expectations.
- Support governance expectations by ensuring solutions align with privacy, security, accessibility, and applicable consent and communication requirements, coordinating required reviews and approvals.
- Provide consultation and technical guidance during build and implementation, helping teams resolve design questions, dependencies, and risks.
- Create and maintain documentation that enables long-term supportability and partner self-serve understanding, including solution overviews and operational runbooks where needed.
- Communicate progress and outcomes through clear status updates, decision logs, and concise executive-ready summaries.
- Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.
Requirements
- 4+ years of experience in digital marketing technology, marketing operations, marketing automation, or comparable roles involving solution design and stakeholder consulting.
- 3+ years of experience delivering marketing automation programs (email, SMS, push, and other digital messaging channels) in a complex enterprise environment.
- 2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or another enterprise-level marketing automation platform.
- Strong ability to lead through influence and consult with senior partners, including managing trade-offs, scope, and expectations.
- Proficiency with SQL for segmentation, data validation, and troubleshooting.
- Working knowledge of HTML and CSS for content troubleshooting and channel implementation constraints.
- Strong written and verbal communication skills, with the ability to translate between business and technical audiences.
- Experience working in Agile and/or SDLC delivery models, collaborating across product, engineering, data, and analytics teams.
- Nice to have: Salesforce Marketing Cloud certification(s) or comparable experience: Salesforce Certified Marketing Cloud Email Specialist, Salesforce Certified Marketing Cloud Consultant, Salesforce Certified Marketing Cloud Administrator.
- Knowledge of CRM, CDP, and customer data concepts (identity, preferences, consent, suppression) and how they enable activation.
- Experience supporting data integrations for marketing use cases (APIs, file-based transfers, event data) and partnering with data engineering teams.
- Knowledge and experience with other Salesforce products and/or other cloud platforms is an asset.
Benefits
- Hybrid work arrangement
- Opportunity to work in a growing Salesforce Practice
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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