Senior MarTech Manager specializing in marketing automation solutions for digital transformation with a focus on Salesforce. Leading marketing technology integration and partner relationship management.
Responsibilities
Manage and cultivate assigned partner relationships, balancing stakeholder objectives with scalable, reusable solutions.
Lead discovery conversations to clarify business needs, assess feasibility, and shape solution options, trade-offs, and recommended approaches.
Translate partner goals into clear, actionable requirements and delivery artifacts (user stories, acceptance criteria, process flows, data needs, and reporting requirements) to support efficient execution.
Own end-to-end solution design for marketing automation use cases across audience, segmentation, orchestration, personalization, and measurement, aligned to enterprise standards.
Partner with Technology and Data teams to define integration and data requirements (batch/API/event-based where applicable), data quality expectations, and downstream usage patterns for marketing activation.
Define and promote best practices and standards across marketing automation, including journey design patterns, testing and validation approaches, documentation, and change management expectations.
Support governance expectations by ensuring solutions align with privacy, security, accessibility, and applicable consent and communication requirements, coordinating required reviews and approvals.
Provide consultation and technical guidance during build and implementation, helping teams resolve design questions, dependencies, and risks.
Create and maintain documentation that enables long-term supportability and partner self-serve understanding, including solution overviews and operational runbooks where needed.
Communicate progress and outcomes through clear status updates, decision logs, and concise executive-ready summaries.
Stay current on industry trends and platform capabilities to identify practical improvements and modernization opportunities.
Requirements
4+ years of experience in digital marketing technology, marketing operations, marketing automation, or comparable roles involving solution design and stakeholder consulting.
3+ years of experience delivering marketing automation programs (email, SMS, push, and other digital messaging channels) in a complex enterprise environment.
2+ years of hands-on experience with Salesforce Marketing Cloud (SFMC) or another enterprise-level marketing automation platform.
Strong ability to lead through influence and consult with senior partners, including managing trade-offs, scope, and expectations.
Proficiency with SQL for segmentation, data validation, and troubleshooting.
Working knowledge of HTML and CSS for content troubleshooting and channel implementation constraints.
Strong written and verbal communication skills, with the ability to translate between business and technical audiences.
Experience working in Agile and/or SDLC delivery models, collaborating across product, engineering, data, and analytics teams.
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