Hybrid Digital Marketing Manager

at Twenty Four Seven Hotels

• Job title: Digital Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: $95,000 - $110,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, El Segundo, United States

About the role

• Digital Marketing Manager crafting strategies for hotel online presence. Leading marketing initiatives to drive revenue performance and manage budgets.

Responsibilities

• Drives continuous improvement of hotel search engine rankings through link building, keyword-informed copywriting, and recurring content refreshes
• Monitors and maximizes performance of brand websites measured by Conversion Rates, Referral Traffic, and Search Engine Rankings
• Ensures that all third-party hotel listings are optimized, visible, accurate, up-to-date, on-brand and engaging
• Establishes SEO writing guidelines, (e.g., where to place keywords in copy so that it gets the most traffic, how to write effective headlines and how to write effective call-to-action statements)
• Performs regular search audits to gauge each hotel’s visibility on major search engines and information gathering services including technical website analysis, competitive/keyword research and link analysis
• Develops and manages landing pages for paid and email marketing campaigns with Sales and Revenue teams
• Develops integrated digital marketing strategies and tactics such as programmatic display, retargeting, paid search and paid social
• Creates content for online campaigns
• Manages well balanced distribution strategy among direct channels and OTAs to optimize channel mix and search rankings (SERPs)
• Collaborate with Revenue teams to drive fair share on OTAs and promote packages and offers through Travel Ads and co-op campaigns
• Advises on paid placement and ad space for specific OTA’s
• Creates monthly and quarterly reports for stakeholders, owners, hotel leaders and 24seven Hotel executive staff on key marketing metrics, ROI and revenue growth
• Develop and manage marketing budgets, monitor and make recommendations
• Regularly analyzes performance reports to assess the effectiveness and digital marketing campaigns and make data-driven improvements
• Supports and advises hotel management responses to online guest reviews across all channels, including but not limited to TripAdvisor, OTA sites and Facebook

Requirements

• 4-year college degree preferred (Major in Marketing or related field strongly preferred)
• Minimum of 4 years’ experience in digital marketing, with an emphasis in SEO, e-commerce and online paid campaigns
• Proven track record developing digital marketing strategies and creating content for online campaigns, including SEO/SEM, paid search and/or social media management
• Familiarity with major hotel brand website configuration, third party booking software and other various customer-facing, digital communication channels (i.e. TripAdvisor, Expedia, Yelp, etc.)
• Past e-commerce responsibilities and demonstrative experience with tracking growth and generating analytical reporting
• Experience with managing campaign budgets
• Experience managing multiple brand entities and key hotel markets from both a creative and analytical standpoint
• Highly organized with strong communication skills and a teamwork style to accomplishing goals
• Ability to build positive relationship with internal customers in the field and at the Corporate Office
• Ability to travel locally and overnight up to 30% of the time

Benefits

• Highly competitive salary
• Opportunity for Advancement
• Medical, Dental, Vision, Ancillary Benefits, 401K
• Paid Time Off, Paid Sick Time
• Job Training
• Associate Referral Program
• Hotel Discounts