Utilization Review Manager overseeing daily review operations and compliance at Saint Alphonsus in Boise, Idaho. Providing supervisory leadership and collaborating with medical teams for optimal outcomes.
About the role
- Sr. Media Manager handling programmatic strategy and account management for digital investment. Leading campaign management and collaboration with cross-functional teams.
Responsibilities
- In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media - programmatic, as well as data and audience strategy
- Develop and manage audience and media testing roadmaps across programmatic
- Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
- Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
- Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
- Assist AMD and other Media Leadership on leading client strategy and managing the activation team
- Creates a positive working environment and fosters an overall team approach
- Maintain an in-depth knowledge of client business, from both current and historical perspectives
- Maintain end to end management of programmatic campaigns and strategy
- Lead the team with in platform optimizations and day-to-day campaign management
- Works collaboratively across departments (strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
- Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
- Maintains overall control of work-flow and assigned team responsibilities within the group -- oversees the progress of all projects
- Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.
Requirements
- 4-6 years experience in working in programmatic with both self-service and managed service experience
- Experience in strategy and execution of digital investment media - with a strong emphasis on programmatic
- Experience in execution of self-serve programmatic media buying required
- Experience in data strategy and usage of a Data Management Platform strongly preferred
- High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required
- Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360
- High level of comfort presenting to senior clients and senior internal team members
- Exposure and usage of marketing technology and tools
- Proactive exploration and integration of AI-driven workflows to optimize process
- Experience managing team projects from ideation to execution
- Highly organized and process-oriented
Benefits
- Equal Opportunity Employer
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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