Senior Manager leading AI innovation in Growth Marketing organization at Airwallex for global performance. Collaborating with cross - functional teams and driving operational efficiency across marketing.
About the role
- Growth Lifecycle & Automation Manager responsible for optimizing customer journeys through marketing automation and cross-channel communication. Working with a fast-growing CleanTech company focusing on energy solutions.
Responsibilities
- Take central responsibility for lifecycle marketing, automation, and cross-channel customer communication
- Design and optimize our customer journeys across all touchpoints
- Campaign development & execution: Plan, implement, and continuously improve email and messenger marketing campaigns
- Content development & optimization: Conceptualize innovative formats, conduct A/B testing, and continuously improve the quality of our customer communications
- Analysis & reporting: Monitor all relevant KPIs, produce reports, and derive concrete growth and optimization measures
- Automation & efficiency: Build, maintain, and optimize marketing automations in the CRM or with tools such as Make.com, N8N, or Zapier
- Coordination & collaboration: Work closely with Product, Data, CRM, Creative teams and local offices
Requirements
- Degree in Marketing, Communications, Business, or equivalent experience
- 3–5 years of operational and strategic experience in growth or marketing automation, ideally with a focus on email marketing
- Experience in end-to-end campaign management — from briefing to optimization
- Strong analytical skills and confident use of Google Suite, Analytics/Looker, CRM systems, tracking tools, and marketing automation tools (e.g., Braze, Make.com, N8N)
- High motivation, proactivity and ownership — you want to initiate, scale, and improve processes
- Startup DNA: pragmatic, fast, and solution-oriented
- Fluent German (C-level); English rarely required
Benefits
- Option to work in our brand-new offices in central Hamburg, Berlin & Munich and/or remotely
- Use company-provided technical equipment for personal use outside of work
- Be part of a fast-growing company with significant development potential
- Work within flat hierarchies, take on responsibility, and collaborate directly with members of management
- Support the megatrend of the energy and mobility transition
- Access to over 7,600 sports partners through the EGYM Wellpass
- Bike leasing (JobRad) for flexible and eco-friendly commuting
- Benefit from perks & discounts through Futurebens
Job title
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