Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
About the role
- Senior Marketing Insights Analyst designing marketing measurement solutions for PokerStars. Collaborating with teams to provide insights on brand marketing investments and support growth strategies.
Responsibilities
- Responsible for designing & delivering marketing insights solutions
- Integrate Brand tracking & brand equity metrics and its relevance into wider marketing and commercial performance reporting
- Embed econometrics modelling with an effective frequency to support investment decision making
- Share of search data tracking and reporting including relevant competitor and market insight
- Support engagement & content teams with analysis and reporting to support investment decisions
- Provide stakeholders & decision makers with regular performance narrative updates, highlighting issues, challenges & opportunities
- Development of self-serve reporting tools and automated reporting bringing knowledge of the best tools available to the role
- Support the development and integration of an effective attribution model
- Support & facilitate planning & budget forecast by providing key insight.
Requirements
- Proven experience of marketing insight analysis and reporting specifically in marketing effectiveness and customers journeys
- Strong analytics mindset – applying techniques to answer business questions
- Excellent Microsoft Excel skills, with an ability to transform, analyse and present data for use in decision making
- A strong foundation in querying data with SQL, PPT and PowerBI (or an equivalent data visualisation tool)
- Experience of developing and integrating attribution models
- Experience of working closely with key insights partners and agencies including Google
- Previous experience of pioneering new techniques and models
- Experience presenting complex solutions and insight to senior leadership audience
- Initiative taker with keen interest in latest measurement and tracking trends and developments
- An ability to use data as a means of storytelling, communicating technical concepts to both technical and non-technical audiences.
- Excellent organisational skills with the ability to multitask and manage time appropriately while under pressure,
- Excellent communication skills with the ability to present information in a clear and concise manner.
- Strong interpersonal skills with the ability to build relationships across departments.
- Ability to take ownership of projects and to work alone with little or no supervision.
- Willingness to learn and proactive in sourcing relevant knowledge to self-solve.
- Knowledge and understanding of the Gaming industry beneficial.
Benefits
- Discretionary annual performance bonus
- 30 days paid leave
- Health and dental insurance for you, your partner and your children (if you all live at the same address)
- Personal life assurance and partial & permanent disability insurance
- The option to join our company pension scheme
- A personal interest allowance to let you learn something new or pursue a hobby
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
- Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
- Access to an on-site gym.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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