VP of Salesforce Strategy and Operations at On Location overseeing Salesforce initiatives and driving operational excellence. Leading strategic roadmap and AI-integrated capabilities for customer engagement and growth.
Responsibilities
Drive the optimization, governance, and strategic roadmap of the Salesforce ecosystem
Partner with Sales, Marketing, Service, Finance, and IT
Oversee Salesforce platform architecture, integrations, data management, and CRM governance
Drive process standardization and automation
Define and own the Salesforce roadmap
Shape the strategic roadmap to integrate emerging AI-powered automation
Drive pilots and operationalization of AI-enabled sales, service, and marketing capabilities
Cultivate a culture of continuous innovation, learning, and improvement
Partner with SalesOps, Guest Services, and MarketingOps teams
Serve as an executive champion for Agentforce and agentic AI adoption
Establish, build, and monitor KPIs tied to AI and automation
Ensure AI adoption aligns with ethical AI use standards
Manage vendor relationships with Salesforce and partner ecosystem
Manage Salesforce usage, costs, and budget
Stay ahead of evolving Salesforce AI releases.
Requirements
12+ years of CRM and transformation leadership experience
At least 8 years leading Salesforce-focused teams
Expertise in multi-cloud Salesforce environments
Background in leading digital transformation initiatives
Proven track record of leading enterprise-level Salesforce implementations
Experience collaborating with SalesOps, Guest Services, and MarketingOps teams
Experience with Salesforce Agentforce and other agentic AI capabilities
Knowledge of 3rd party tools and platforms (e.g., Salesloft, Amplitude)
Understanding of AI automation design patterns
Demonstrated ability to tie outcomes to enterprise metrics
Expertise in Salesforce data model, automation, governance, and integration frameworks
Expertise with automation across Salesforce
Strong business acumen to partner effectively at the executive level
Excellent communication, stakeholder management, and change leadership skills
Experience implementing observability using Datadog
Change leadership with a track record of managing cultural adoption.
Capacity to bridge technical AI concepts and business outcomes.
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