Driving growth agenda for Synchrony’s own-branded General Purpose Credit Card through strategic initiatives and cross-functional collaboration. Fostering profitability and customer engagement in a dynamic market.
Responsibilities
Support the General Purpose Card GM in driving overall program financial performance as well as key growth metrics for the portfolio
Develop and execute detailed portfolio growth strategies and roadmaps, including negotiation and implementation of enhanced or expanded product, feature capabilities, channels and customer experiences
Partner with cross-functional team in the development and implementation of key business strategies
Drive the Cross-Sell business strategy to expand the GPCC portfolio and maximize value for Synchrony.
Collaborate with internal stakeholders to identify and enable new growth opportunities.
Leverage data analytics to articulate business opportunities, measure success, and ensure alignment with Synchrony’s ACE initiatives.
Develop compelling business cases to influence internal partners and clients, facilitating informed decision-making and successful delivery.
Effectively communicate growth strategies/progress to key stakeholders
Partner with Marketing to develop and champion effective strategies for prescreening, Cross-Sell, and cardholder engagement; drive initiatives and processes that optimize the customer experience and increase conversion, ensuring alignment with overall business objectives
Establish effective working business relationship with internal partners
Requirements
Bachelor’s Degree or in lieu of a degree, high school diploma or GED plus 10 years’ experience in financial services industry (card or fintech experience a plus)
Minimum of 5 years of experience in card portfolio experience with General Purpose Credit Cards, client management or marketing
Strong cross functional experience within the card business including function such as: credit risk, marketing, finance, operations, and/or collections
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