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About the role
- Vice President of Public Relations at DailyPay shaping external communications strategy for the future of pay. Amplifying CEO's presence and managing media relations to solidify market leadership.
Responsibilities
- Develop and execute the company’s comprehensive public relations strategy, creating a distinctive and impactful narrative that aligns with business objectives
- Design and implement multi-faceted PR campaigns to solidify the company’s leadership position in the on-demand pay and financial wellness sectors
- Partner with the brand research leader to transform user, client, and public data into compelling, newsworthy research and thought leadership that resonates with key audiences, including media, clients, investors, and regulators
- Build, nurture, and maintain strong relationships with key journalists, editors, and influencers across business, technology, finance, and HR media
- Serve as the company’s lead liaison with HCM/Payroll industry analysts, managing relationships and securing favorable briefings and coverage
- Proactively identify and pitch compelling stories to secure high-impact media placements
- Serve as the strategic communications partner to the CEO and C-suite, providing counsel, and elevating their presence as a visionary leader in the industry
- Lead the creation of high-quality written content, including press releases, white papers, first-person executive op-eds, talking points, and Q&As
- Strategically identify and secure high-profile speaking opportunities for company executives to amplify our mission and value proposition
- Collaborate with the Events team to develop powerful narratives and talk tracks for executive appearances at panels, keynotes, and fireside chats
- Oversee the CEO’s social media presence, creating and curating relevant content that reinforces our brand and thought leadership
- Lead and mentor a team of publicists and communications professionals, fostering a culture of excellence, collaboration, and strategic execution
- Collaborate closely with the Public Policy team and Corporate Communications team to develop a strategic narrative and earned media strategy targeted at key government regulators and policymakers
- Partner with the Corporate Communications team on crisis communication plans and to develop media strategies that integrate into broader 360-degree communication strategies that reach all internal and external stakeholders
- Serve as the lead communications liaison for partners, clients, and industry associations, driving joint announcements, bylined articles, and media pitches
- Write key internal communications for the CEO, including speeches, opening remarks, and Q&As for company-wide events like monthly town halls
- Devise and execute a comprehensive awards strategy to secure third-party validation and recognition for our industry leadership
- Oversee the company podcast, including identifying, pitching, and scheduling high-caliber guests such as clients, partners, industry leaders, and policymakers
Requirements
- 12+ years of progressive leadership experience in public relations and communications, with a proven track record of managing high-stakes situations and leading teams. Experience in fintech, HR Tech, or high-growth B2B SaaS environments preferred
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
- Extensive, high-level relationships with top-tier business, technology, finance, and trade journalists and editors. A proven ability to secure high-impact, feature-length earned media is non-negotiable
- Exceptional writing, editing, and verbal communication skills, with the ability to distill complex concepts into clear, compelling messaging
- Demonstrated experience in executive communications, including media training, speechwriting, and social media management for C-level leaders
- Proven ability to work collaboratively and effectively with cross-functional teams
- Strategic thinker with a hands-on, proactive approach; able to thrive in a dynamic, fast-paced environment
- Demonstrated expertise in crisis management and reputational risk mitigation, with a strong understanding of how to protect and enhance a brand's reputation in a dynamic media landscape
Benefits
- Exceptional health, vision, and dental care
- Opportunity for equity ownership
- Life and AD&D, short- and long-term disability
- Employee Assistance Program
- Employee Resource Groups
- Fun company outings and events
- Unlimited PTO
- 401K with company match
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