Implementation of the strategic communication plan and community relations in Santa Catarina for Veolia. Focused on integrated communication actions and internal and external stakeholder engagement.
About the role
- Vice President at Acosta, defining cross-platform narrative strategy and amplifying brand visibility. Partnering with leaders to drive growth through compelling storytelling and editorial infrastructure.
Responsibilities
- Work with Acosta’s Executive Vice President of Corporate Communications and Marketing, Global Leadership Team, and other senior leaders to understand and communicate business strategies internally and externally.
- Develop and oversee or support the implementation of corporate strategies around:
- Brand messaging, architecture, promise, identity
- Corporate marketing (elements of advertising, creative, promotional materials, website)
- Public relations (media relations, crisis communication, CSR)
- Internal communication (executive messaging, intranet, organizational messaging)
- Event planning (leadership meetings, town halls, industry events)
- Build and amplify Acosta’s value proposition and brand narrative through features, executive profiles, case studies, and digital campaigns.
- Partner with senior executives and subject matter experts to uncover thought leadership opportunities and position Acosta as a trusted voice in retail and CPG innovation.
- Represent Acosta’s thought leadership in the grocery and retail trade ecosystem through partnerships with industry associations and high-profile events.
- Drive associate engagement and alignment through knowledge-sharing content that celebrates innovation, transformation, and purpose.
- Ensure integration of corporate branding and messaging across all materials and divisions.
- Develop, review, and implement company-wide communications policies and procedures.
- Budget management.
- Co-lead and develop the Communications staff to advance the organization’s mission and goals.
- Perform other duties as required and/or assigned.
Requirements
- Bachelor’s Degree
- 15+ years of experience in corporate communications, preferably with a national or global organization.
- Proven experience as a journalist or corporate storyteller with a track record of industry-defining features or enterprise reporting—preferably in grocery, retail, or consumer goods.
- Strong experience with a variety of the field’s concepts, practices, and procedures.
- Setting a strategic vision.
- Experience exercising judgment to manage performance and prioritize opportunities.
- Exceptional writing, interviewing, and editorial judgment.
- Deep understanding of media dynamics, digital content strategy, and cross-channel publishing.
- Ability to perform a variety of tasks and lead/direct the work of others.
- Strong writing and planning skills.
- Ability to operate as an effective tactical and strategic thinker.
- Attention to detail.
- Creativity and adaptability.
- Ability to promote a culture of high performance and continuous improvement.
- Poise and professionalism to engage at every level—from the frontline to the C-suite.
Benefits
- Willingness and ability to travel throughout North America and the UK
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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