Vice President at Acosta, defining cross-platform narrative strategy and amplifying brand visibility. Partnering with leaders to drive growth through compelling storytelling and editorial infrastructure.
Responsibilities
Work with Acosta’s Executive Vice President of Corporate Communications and Marketing, Global Leadership Team, and other senior leaders to understand and communicate business strategies internally and externally.
Develop and oversee or support the implementation of corporate strategies around:
Brand messaging, architecture, promise, identity
Corporate marketing (elements of advertising, creative, promotional materials, website)
Public relations (media relations, crisis communication, CSR)
Internal communication (executive messaging, intranet, organizational messaging)
Event planning (leadership meetings, town halls, industry events)
Build and amplify Acosta’s value proposition and brand narrative through features, executive profiles, case studies, and digital campaigns.
Partner with senior executives and subject matter experts to uncover thought leadership opportunities and position Acosta as a trusted voice in retail and CPG innovation.
Represent Acosta’s thought leadership in the grocery and retail trade ecosystem through partnerships with industry associations and high-profile events.
Drive associate engagement and alignment through knowledge-sharing content that celebrates innovation, transformation, and purpose.
Ensure integration of corporate branding and messaging across all materials and divisions.
Develop, review, and implement company-wide communications policies and procedures.
Budget management.
Co-lead and develop the Communications staff to advance the organization’s mission and goals.
Perform other duties as required and/or assigned.
Requirements
Bachelor’s Degree
15+ years of experience in corporate communications, preferably with a national or global organization.
Proven experience as a journalist or corporate storyteller with a track record of industry-defining features or enterprise reporting—preferably in grocery, retail, or consumer goods.
Strong experience with a variety of the field’s concepts, practices, and procedures.
Setting a strategic vision.
Experience exercising judgment to manage performance and prioritize opportunities.
Exceptional writing, interviewing, and editorial judgment.
Deep understanding of media dynamics, digital content strategy, and cross-channel publishing.
Ability to perform a variety of tasks and lead/direct the work of others.
Strong writing and planning skills.
Ability to operate as an effective tactical and strategic thinker.
Attention to detail.
Creativity and adaptability.
Ability to promote a culture of high performance and continuous improvement.
Poise and professionalism to engage at every level—from the frontline to the C-suite.
Benefits
Willingness and ability to travel throughout North America and the UK
Job title
Vice President, Industry Influence and Communications
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