BA
BarkleySVP, Direct Investments
Senior Vice President driving vision and operational excellence for Direct Investments at BarkleyOKRP. Leading large investment teams with a focus on Local Media Markets across the US.
About the role
- Serve as a trusted strategic advisor and primary point of contact for clients, offering thoughtful counsel, anticipating needs, and ensuring consistently high-quality, results-driven work.
- Champion the value of digital across clients and teams, elevating program performance and ensuring best-in-class digital and social strategies that deliver measurable impact.
- Assist in leading and supporting the growth of an expanding digital offering within Edelman Smithfield, contributing to its development, positioning, and market differentiation.
- Identify and drive new business opportunities by cultivating relationships with prospective clients, leading and contributing to pitches, expanding existing accounts, and helping shape the group’s growth strategy.
- Set and oversee strategic communications direction, including the creation of annual and quarterly plans, integrated campaigns, and content strategies that align with client and business objectives.
- Drive digital education and enablement across the broader team, helping non-digital colleagues build fluency, confidence, and capability to deliver integrated, digital-first client work.
- Develop and manage staffing plans, budgets, and scopes of work to ensure operational excellence, profitability, and resource optimization.
- Stay ahead of digital communications and marketing trends, bringing forward new ideas and best practices to enhance client strategies and drive continuous improvement.
- Maintain accountability for quality, performance, timelines, and budgets, ensuring operational efficiency across all account activities.
- Mentor, empower, and motivate team members at all levels; provide constructive feedback, foster professional growth, and promote a culture of collaboration and innovation.
- Oversee multiple complex projects from concept to completion, applying foresight, measurement frameworks, and problem-solving to deliver exceptional results.
- Commit to continuous learning and leadership development while cultivating talent and driving excellence across the team.
Requirements
- At least 8 years of post-graduate, relevant professional experience in digital marketing, social media, public relations, advertising, consulting, media, publishing, or a related field.
- A bachelor’s degree or equivalent work experience.
- Prior experience in an agency environment, with the ability to quickly adapt, manage multiple priorities, and deliver impact in a fast-paced, client-driven setting.
- Strong understanding of capital markets and the financial services industry, including key trends, regulatory considerations, and audience behaviors across retail banking, fintech, asset management, and hedge funds.
- Demonstrated success in developing and executing integrated digital communications strategies tailored to financial institutions and aligned with measurable business outcomes.
- Proven ability to identify and pursue new business opportunities, contribute to pitch development, and expand existing client relationships.
- Experience helping evolve or scale digital capabilities within a broader communications or marketing organization, including educating and empowering non-digital teams.
- Deep expertise in social media platforms, digital marketing tools, and the broader digital ecosystem, with the ability to apply emerging trends and best practices.
- Strong analytical mindset with experience using data and insights to optimize performance, demonstrate ROI, and inform strategy.
- Exceptional collaborative instincts, with experience partnering across disciplines—such as paid media, creative, design, and technology—to deliver cohesive, high-impact client programs.
- Ability to translate complex financial topics into clear, engaging, and impactful digital content.
- Executive-level communication skills, including the ability to counsel senior clients, present complex strategies with clarity, and represent the firm in external settings.
- A passion for creative thinking and innovation, with experience partnering effectively with creative and design teams.
- Demonstrated enthusiasm for coaching and developing teams, with a track record of mentoring, motivating, and fostering growth across diverse skill levels.
Benefits
- medical and dental insurance
- vision
- 401K
- life insurance
- disability insurance
- paid time off
- travel assistance
- wellness programing
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