Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Trainee Social Media role focusing on TikTok and Instagram at trafficdesign GmbH in Köln. Involves content creation, community management, and trend analysis for brands.
Responsibilities
- Editorial planning: You will learn how to turn topics into clear editorial plans, schedule posts, and derive meaningful next steps from social media insights.
- Community management: You listen to comments & DMs, respond in an approachable way, and turn feedback into content ideas that build engagement.
- Trend radar: You scout sounds, memes & creators natively on Instagram & TikTok, assess brand fit, and translate suitable ideas into formats.
- Preparing footage: You turn client material into compact Reels/TikToks — ensuring consistent format, text/captions & sound.
- Reporting: You will learn to read social media insights, maintain dashboards, and derive concrete optimizations for social media management.
- Reels/TikToks & Canva: You shape smartphone footage in CapCut and create accompanying snippets in Canva so the look & feel are consistent and the feed remains clearly recognizable.
- Teamwork & workshops: You collaborate with strategy, copy and design, support with short decks, and communicate learnings clearly.
Requirements
- Social-first mindset: You use TikTok & Instagram daily, know the formats, and enjoy translating trends into useful ideas for brands.
- Basic editing skills: You have initial editing experience (e.g., CapCut) — even from personal projects — and feel confident preparing short clips to a high standard.
- Curiosity & drive: You want to learn social media management holistically — from planning and execution to community — you ask for feedback and quickly turn ideas into small experiments.
- Communication: You strike a friendly, approachable tone and remain constructive even when receiving criticism.
- Language skills: Native-level German and good English.
Benefits
- Performance with appreciation: We value performance — always with respect. Since 2022 we've continuously been the highest-rated agency in Cologne on Kununu — including 2023, 2024 and 2025.
- Honest communication, an active feedback culture and respectful interaction at all levels.
- Flexible working hours & remote work — whether office, home or beach vibes🏝️, you decide!
- Work with well-known brands such as Katjes, funny-frisch, ültje, Deiters, Bübchen & WDR — exciting projects guaranteed!
- Free massages, Urban Sports membership & height-adjustable desks — so you can work comfortably🧖
- Corporate Benefits, meal allowance, company bike (Jobrad) & public transport job ticket.
- Regular events like ski trips🏂 or laser tag.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
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