Social Media & PR role supporting Lelbach - Holding's marketing strategies and organizational tasks. Planning social media content, coordinating events, and assisting executives in a dynamic environment.
About the role
- Social Media Manager at StartSteps creating engaging content for platforms like Instagram and TikTok. Managing social media strategy and community engagement in a hybrid role.
Responsibilities
- Own short-form content creation and community across Social Media platforms including Instagram, YouTube, TikTok and LinkedIn.
- Responsible for owning the social media strategy, with guidance from Marketing colleagues.
- Make engaging videos, keep conversations alive and moderate comments to improve brand reputation and drive engagement.
- Produce UGC-style videos, Reels and TikToks including editing.
- Write hooks, captions, and CTAs.
- Ship trends fast.
- Appear in videos when helpful.
- Coach teammates to be camera-ready.
- Reply in comments with personality and strategic replies to boost engagement.
- Maintain a simple content calendar.
- Track views, engagement, saves, watch time and click-through. Share weekly learnings.
Requirements
- Growth Mindset – excited to learn how to build and engage an audience, using this role as a hands-on learning opportunity.
- Driven & Proactive – energetic, takes initiative, willing to experiment and take creative risks (not waiting to be told what to do).
- Comfortable on camera.
- Basic video editing (CapCut, Premiere, or similar).
- Hands-on with Figma or Canva.
- Experience with automation tools such as Make or Zapier (preferred skill, not required).
- Portfolio or links showing short-form content with strong engagement or channel growth.
- Clear written English. German is a plus.
- Werkstudent:in track: enrolled at a German university.
Benefits
- Competitive compensation package.
- Dynamic and inclusive work environment.
- Equal opportunity employer committed to diversity and inclusion.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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