Social Media Creative Analyst developing snackable content and managing influencer collaboration for a neobank in Chile. Leveraging trends to enhance brand messaging through creative visual and written strategies.
About the role
- Social Media Manager representing client communities at Born Social, a global social media agency. Collaborating on social-first tactics to enhance brand strategies.
Responsibilities
- Culture Scouting: Looking for reactive opportunities in community and culture and ideating the best ways for our clients to enter those moments in real-time.
- Community Management: Monitoring and responding to the messages we receive from our communities, as well as identifying proactive opportunities beyond our tagged mentions to engage with new audiences.
- Crafting social-first replies through relevant copy and creative tactics.
- Ideation: Pairing knowledge of social-first trends and audience insights with brand knowledge and tone of voice to ideate content, across all formats from written to visual responses.
- Copywriting: acting as the voice across the brand channels, writing copy across community responses as well as for captions on our social posts.
- Lo-Fi content creation: Creating and editing native lo-fi assets (both meme and video formats) across Instagram Reels, Instagram Stories, TikTok, ensuring the content complies with best practise for each platform.
- Influencer Management: Identifying relevant creators for our clients to partner with, and leading on the end-to-end process from identification to briefing.
- Reporting: Evaluating the organic performance of our content for our clients, sharing valuable insights and creative analysis to drive forward the iteration of our strategies and output delivery.
- Collaboration & Communication: Working in a nimble and collaborative environment, you will work closely with our Strategist, Account Director, and Social Media Manager to ensure we are delivering leading social-first delivery for our clients, ideating and communicating regularly.
Requirements
- 2 or more years of experience working with social media (agency-side preferable)
- You are well versed across the key social platforms, with experience of creating and editing your own native lo-fi content (TikTok & Reels)
- You are immersed in social and popular culture: The 'chronically online' friend in the group, regularly keeping up to date with the latest social trends across platforms and in popular culture.
- You are quick-witted, and have a flair for comedic community management, able to 'speak the internet' with a strong understanding of social in-jokes and language.
- You enjoy working fast: You enjoy thinking on your feet, moving fast to adapt and react to the latest daily trends.
- The role is best suited to someone who thrives in an agile and fast-paced environment, with plenty of variety every day.
- You are collaborative: This team requires all hands on deck, with lots of in-person communication and collaboration.
- Pride in your work: we treat our client's brands as our own and are meticulous about our approach. You will take real pride in what you deliver and always strive for perfection.
- Real drive and ambition: you'll be constantly adapting to the ever-growing world of social, and have the mindset of growth as well as the ambition to get there.
Benefits
- 20 days vacation a year + 12 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Annual performance bonus
- 401k matching plan
- Gym Membership contributions
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Standard working hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers.
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