Inhouse Content Creator for backWERK responsible for creating and managing social media content. Engaging with the community and driving brand success through innovative digital strategies.
About the role
- Social Media Lead managing social media campaigns for camel active, an international lifestyle brand. Overseeing strategy, content creation, and team collaboration across platforms like Instagram and Facebook.
Responsibilities
- You are professionally responsible for social media across Instagram, Facebook & Pinterest
- Co-responsible for cross-channel social strategy, including editorial and content format planning
- Development of formats, storylines & briefings
- Coordination with Performance/CRM; support with customer journeys
- Support in selecting and managing creators/influencers
- Coordination of a small core team/agency network
- Close collaboration with Brand Marketing Manager, Customer Marketing, Retail Branding, E‑Commerce, PR, Product & Sales
Requirements
- Degree in Marketing or an equivalent qualification
- Strong sense for look & feel and visual storytelling
- Confident in reading channel insights/analytics
- Team player with a transparent way of working
- Some experience coordinating agencies/creators
- Basic knowledge of disclosure/labeling, copyright/usage rights & GDPR
- German & English: good to very good, both written and spoken
Benefits
- 30 days of vacation
- Flexible working hours and mobile/home office
- Occupational health services
- Time off for medical appointments
- Partnership with EGYM Wellpass
- Health days
- Bike leasing via Lease-a-Bike
- Company pension scheme
- Employee savings plan (vermögenswirksame Leistungen)
- Shopping voucher for our FOC Salzbergen
- Welcome box
- Employee discount
- Regular promotional offers
- Corporate Benefits
- Company laptop available for private use
- Company events and an excellent working atmosphere
- Personal and professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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