Social Media Advertising Specialist at Smartpress responsible for managing social media campaigns. Focusing on driving high-quality leads through Meta platforms and LinkedIn.
Responsibilities
Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
Utilize internal systems to manage campaign orders and track advertising activity.
Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
Perform other duties as assigned by management.
Requirements
Experience managing professional social media advertising campaigns.
Strong working knowledge of Meta Ads Manager, including Ad Set organization, Lookalike Audience creation, and Special Ad Category compliance.
Experience using LinkedIn Campaign Manager and navigating Business Portfolios.
Familiarity with CRM integrations and lead capture tools, including Instant Forms and file exports.
A strong understanding of social media marketing principles and lead generation strategies.
The ability to analyze campaign performance and determine when to adjust creative assets versus targeting parameters.
Exceptional written and verbal communication skills, with the ability to explain technical marketing concepts in a clear and approachable way.
Strong multitasking skills and the ability to manage multiple campaigns and business pages simultaneously in a fast-paced environment.
A customer-focused mindset with a passion for helping clients succeed and building long-term relationships.
Benefits
Healthcare, dental, life insurance, disability
Paid parental leave
Retirement Savings programs: Employee Stock Ownership Plan-100% Employee-Owned 401k with a company match
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