Head of Brand & Social Media leading corporate brand strategy at PTC. Responsible for brand repositioning and advancing organic social media programs.
About the role
- Social Media Advertising Specialist at Smartpress responsible for managing social media campaigns. Focusing on driving high-quality leads through Meta platforms and LinkedIn.
Responsibilities
- Develop, launch, and manage comprehensive social media lead generation campaigns across Meta and LinkedIn platforms.
- Monitor campaign performance and continuously optimize results by adjusting creative assets, targeting, and campaign structure.
- Manage the flow of lead data, ensuring information from Instant Forms is accurately captured and delivered through downloads or CRM integrations.
- Oversee multiple business pages and Business Portfolios in a high-volume campaign environment.
- Utilize internal systems to manage campaign orders and track advertising activity.
- Collaborate with internal teams to ensure campaigns align with client goals and deliver measurable results.
- Perform other duties as assigned by management.
Requirements
- Experience managing professional social media advertising campaigns.
- Strong working knowledge of Meta Ads Manager, including Ad Set organization, Lookalike Audience creation, and Special Ad Category compliance.
- Experience using LinkedIn Campaign Manager and navigating Business Portfolios.
- Familiarity with CRM integrations and lead capture tools, including Instant Forms and file exports.
- A strong understanding of social media marketing principles and lead generation strategies.
- The ability to analyze campaign performance and determine when to adjust creative assets versus targeting parameters.
- Exceptional written and verbal communication skills, with the ability to explain technical marketing concepts in a clear and approachable way.
- Strong multitasking skills and the ability to manage multiple campaigns and business pages simultaneously in a fast-paced environment.
- A customer-focused mindset with a passion for helping clients succeed and building long-term relationships.
Benefits
- Healthcare, dental, life insurance, disability
- Paid parental leave
- Retirement Savings programs: Employee Stock Ownership Plan-100% Employee-Owned 401k with a company match
- Career Development Opportunities
- Flexible Work Hours
- Tuition Reimbursement
- Employee Referral Program
- Safe & Clean Manufacturing Environment
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