Social Media Channel Lead shaping ResMed’s global social media and influencer marketing strategy. Leading engagement and response strategy across various platforms and ensuring compliance in a regulated industry.
Responsibilities
Lead the global social media strategy across LinkedIn, Facebook, Instagram, YouTube, X (formerly Twitter), Reddit, and emerging global platforms (e.g., WhatsApp, WeChat, KakaoTalk, Line)
Own Resmed’s real-time engagement and response strategy, partnering with internal teams and external agencies to manage community interactions and social customer service
Define and evolve our influencer marketing capability in partnership with Brand and Comms teams, ensuring integration with overall social planning
Build strong relationships with social platform partners and external agencies to stay ahead of trends, tools, and policy shifts
Use social listening and intelligence tools to monitor conversations, uncover insights, and inform content strategy and corporate reputation management
Partner with Legal, Medical, and Regulatory to ensure compliant and confident execution of social campaigns and influencer engagements
Set standards for social media governance, measurement, and reporting, defining KPIs and tracking performance across business units and regions
Collaborate cross-functionally with channel leads, strategists, brand teams, and product groups to support enterprise-wide goals through social media
Requirements
12-15 years of experience in digital marketing, with deep specialization in social media strategy and customer engagement
5-8 years of experience in people management, leading cross-functional or globally distributed teams
Proven success in managing real-time social response, crisis communication, and social media customer service
Expertise in enterprise social media management platforms specifically Sprinklr, as well as social listening, monitoring, and research tools (e.g., Sprinklr, Brandwatch, NetBase, Talkwalker)
Strong knowledge of global social media platforms and usage patterns across regions and audiences
Experience working in regulated industries (e.g., healthcare, pharma, medtech) and navigating legal, medical, and compliance approvals
Excellent communication, relationship-building, and stakeholder management skills
Experience managing agency relationships, influencer activations, and social content ecosystems
Ability to thrive in a matrixed, fast-moving, and highly collaborative global organization
Benefits
At Resmed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
Competitive benefits
Working from home flexibility
Referral bonus
ResMed's preferred shareholding programme
Internal career opportunity - joining an international fast-pace and massively growing company
Social Media Manager at AutoDS creating engaging content for TikTok and Instagram. Leading a team to boost social engagement and drive brand narrative.
Social Media and Communications Specialist for Mission Aviation Fellowship Canada enhancing digital storytelling through social media and content creation. Contributing to communications strategy and engaging audiences effectively.
Praktikum in Social Media & PR bei We are SAVVY mit Aufgaben in Pressearbeit und Social Media. Unterstützung in verschiedenen Marketing - Bereichen sowie Organisation von Reisen.
Social Media Advertising Specialist at Smartpress responsible for managing social media campaigns. Focusing on driving high - quality leads through Meta platforms and LinkedIn.
Social Media & PR role supporting Lelbach - Holding's marketing strategies and organizational tasks. Planning social media content, coordinating events, and assisting executives in a dynamic environment.
Manager, Social Media role at Real Chemistry shaping communication strategies for healthcare clients. Overseeing content development and cross - platform engagement in a dynamic team environment.
Social Media Marketing Associate working at UNCF to build digital engagement strategies and manage social media platforms. Responsibilities include content creation, analytics, and collaboration with communications team.
Social Media Manager evolving the organic social presence across platforms for Elder. Creating engaging content, analyzing performance, and driving traffic and leads.
Social Media Strategist developing social media strategies for QVC’s brand priorities. Creating content and campaigns across multiple platforms including Facebook, Instagram, TikTok, and more.
Social Media Specialist driving global social media strategy for CCH Tagetik, part of Wolters Kluwer. Collaborating across teams to enhance digital presence and execute impactful campaigns in a hybrid setup.