Lead the global social media strategy across LinkedIn, Facebook, Instagram, YouTube, X (formerly Twitter), Reddit, and emerging global platforms (e.g., WhatsApp, WeChat, KakaoTalk, Line)
Own Resmed’s real-time engagement and response strategy, partnering with internal teams and external agencies to manage community interactions and social customer service
Define and evolve our influencer marketing capability in partnership with Brand and Comms teams, ensuring integration with overall social planning
Build strong relationships with social platform partners and external agencies to stay ahead of trends, tools, and policy shifts
Use social listening and intelligence tools to monitor conversations, uncover insights, and inform content strategy and corporate reputation management
Partner with Legal, Medical, and Regulatory to ensure compliant and confident execution of social campaigns and influencer engagements
Set standards for social media governance, measurement, and reporting, defining KPIs and tracking performance across business units and regions
Collaborate cross-functionally with channel leads, strategists, brand teams, and product groups to support enterprise-wide goals through social media
Requirements
12-15 years of experience in digital marketing, with deep specialization in social media strategy and customer engagement
5-8 years of experience in people management, leading cross-functional or globally distributed teams
Proven success in managing real-time social response, crisis communication, and social media customer service
Expertise in enterprise social media management platforms specifically Sprinklr, as well as social listening, monitoring, and research tools (e.g., Sprinklr, Brandwatch, NetBase, Talkwalker)
Strong knowledge of global social media platforms and usage patterns across regions and audiences
Experience working in regulated industries (e.g., healthcare, pharma, medtech) and navigating legal, medical, and compliance approvals
Excellent communication, relationship-building, and stakeholder management skills
Experience managing agency relationships, influencer activations, and social content ecosystems
Ability to thrive in a matrixed, fast-moving, and highly collaborative global organization
Benefits
At Resmed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.
Competitive benefits
Working from home flexibility
Referral bonus
ResMed's preferred shareholding programme
Internal career opportunity - joining an international fast-pace and massively growing company
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