Senior Vice President managing cross-functional analysts for marketing data operations within Citi's US Personal Bank Marketing organization. Overseeing critical data management processes for marketing campaigns across diverse teams.
Responsibilities
Manage, develop and grow a team of cross-functional analysts across multiple time zones / geographies
Think strategically and collaborate with all internal and external partners
Lead all aspects of the data management processes from initial planning to production operations for all 1P, 2P and 3P sources
Manage Credit Bureau Delivery for Portfolio and Prospect populations
Lead SFMC Data governance and team of Developers
Develop, grow and manage strong, complex relationships with senior stakeholders
Manage forecasting and budgets for production data execution and delivery
Identify and drive cost reductions, service delivery improvements, and vendor initiatives
Effectively communicate at all levels of the organization
Facilitate meetings and problem-solving sessions with internal and external stakeholders to remove hurdles and drive organizational alignment around project scope and on-time delivery
Make decisions that are both tactical and strategic in nature; provide solutions and innovation
Strong understanding of direct marketing through legacy and digital distribution channels
Knowledge of data management & analytics within large financial organizations
Utilize comprehensive automation tools for processing efficiencies and analyze anomalies for statistical significance
Ensure records/information management objectives are met; identify and resolve discrepancies in data and metadata
Subject Matter Expert and key point of contact on all questions/issues related to systems and policies within functional scope
Facilitate brainstorming sessions using Lean methods to determine pain points with the existing calibration process.
Develop and deliver a suite of solutions, secure senior management buy-in, and roll out.
Responsible for all metrics, governance and controls for the execution of the department.
Owns the capacity planning and resource forecasting for marketing operations within their organization.
Responsible to grow talent for the organization and develop career planning for all employees in the department.
Requirements
10+ years experience
Relevant industry certifications strongly preferred (Agile Kanban, PMP, Lean, etc.)
3–5 years’ experience managing or supervising a team of professionals
5-7 years’ experience in data-centric marketing role, preferably in financial services
5+ years’ experience in project/process management
3+ years direct complex SQL, ETL, data architecture & data warehousing experience
3+ years direct Big Data tools (Hadoop, Hive, etc.)
3+ years experience with SFMC Developer teams, platform and data constructs (Automation Studio, Email Studio, Audience Builder, AMPscript)
3+ years direct data visualization (Tableau, etc.), dashboards & reports, MIS experience
3+ years process audit and optimization experience
Experience within AWS / Snowflake environments and design
Direct experience with JIRA, Confluence and agile tools highly desired
Advanced competency in Excel, PowerPoint, Visio & MS Project
Experience managing partner/vendor relations and performance; evaluating proposals, structure and negotiating agreements
Direct, relevant and proven experience in data asset delivery management
Ability to multi-task, adapts to and manages changing priorities, as well as thrives in a dynamic and continually evolving environment
Expertise in project/process management techniques/delivery, process reengineering and technology implementation
Understanding of legal, regulatory environment and experience within a highly controlled environment.
Credit Bureau Data Management and industry experience
Benefits
medical, dental & vision coverage
401(k)
life, accident, and disability insurance
wellness programs
paid time off packages including planned time off (vacation), unplanned time off (sick leave), and paid holidays
Job title
Senior Vice President, Marketing Audience Data Management
Praktikant:in im kaufmännischen Bereich für Omexom EBEHAKO GmbH in Zwickau. Unterstützung in Organisation, Kommunikation und Eventplanung mit echten Karrieremöglichkeiten.
Marketing Manager for Apex Service Partners managing marketing strategies and campaigns across local branches. Focus on brand awareness, community ties, and revenue growth through digital and traditional marketing.
Global Marketing Intern supporting a diverse environment at Pfizer contributing to marketing and communications efforts while gaining insights into pharmaceutical manufacturing.
Senior Designer leading design and strategy for tvScientific’s brand in CTV advertising. Collaborating across teams to deliver high - quality, impactful creative that drives business outcomes.
Senior Brand Designer developing high - impact brand experiences across various channels for NinjaTrader, an industry - leading trading platform. Collaborating with marketing and communications teams to strengthen brand awareness.
Marketing project manager overseeing projects to boost sales across Europe for Veepee. Focused on trade marketing strategies in collaboration with various teams and brands.
IT & Marketing Intern at Aramark supporting campus operations and marketing efforts at Eastern Kentucky University. Providing technical support and assisting in event promotion and administration.
Integrated Marketing Manager leading brand strategy for Expedia Group's brands like Expedia, Hotels.com, and Vrbo. Collaborating with senior leadership and cross - functional teams to execute impactful marketing campaigns.
Digital Marketing Intern involved in managing social media and content creation for a Paris - based startup specializing in pop - up stores and shared shops. Responsible for daily tasks and project development in a dynamic entrepreneurial environment.