Social Media Specialist executing brand storytelling across social media platforms for The Vitamin Shoppe. Collaborating with the Content Team to create engaging campaigns and track performance metrics.
About the role
- Senior Social Media Manager leading global social media strategy for Givaudan. Engaging audiences through innovative content and managing integrated campaigns across multiple platforms.
Responsibilities
- Define and lead Givaudan’s global social media vision, strategy, and roadmap, aligning with business priorities and brand positioning.
- Develop and oversee the execution of integrated organic and paid social media strategies across key platforms (LinkedIn, Instagram, X, Facebook, YouTube, etc.).
- Translate strategic business goals into social media initiatives that drive audience growth, engagement, and global brand equity.
- Monitor digital and social trends, emerging platforms, and competitor benchmarks to continuously evolve the social media strategy.
- Lead strategic social media projects end-to-end—from concept and planning through implementation, governance, and performance review.
- Partner with global and regional teams across Marketing, Communications, HR, Legal, and Sustainability to ensure strategic alignment and message consistency.
- Lead social media management and engagement, develop and execute social media paid and organic campaigns and initiatives supporting Givaudan’s business strategy.
- Manage an editorial network to source and cross-leverage content across the organisation, including the management of editorial calendars and social media governance.
- Drive the creation and publication of original, on-brand content including video, graphics, Reels, Stories, carousels, etc., ensuring visual and voice consistency.
- Develop and maintain social media policies, guidelines, trainings, etc. to ensure compliance across all channels and alignment with regulations externally (European Accessibility Act, GDPR, etc.) and internally (digital brand guidelines, etc.).
- Set KPIs and analyse social media engagement/performances, develop performance reports and leverages the insights for continuous performance improvement (engagement, reach, follower growth, etc.).
- Provide regular recommendations to optimize strategy and content through social media listening and insights.
- Update and evolve key topics tracked on Social listening tools, based on the company's strategic priorities.
- Oversee community engagement by continuously monitoring social media channels, ensuring timely responses to queries and comments.
- Ensures preparedness to handle social media issues and crisis situations.
- Support the crisis team in communications crisis management on an as-need basis.
Requirements
- University education in digital communications or digital media / marketing
- 5 to 7 years professional experience with strong track record in a global communications / digital communications or related position; knowledge, professional experience and track record in handling social media is a pre-requisite for this position
- Fluency in English (spoken & written)
- French and additional languages is considered to be a plus
- Work experience for multinational companies or agencies in global positions
- Strong experience in social media strategy management (organic and paid)
- Experience producing, editing and amplifying multimedia content for online audiences
- Knowledge of advertising and analytics and design tools (InDesign, Photoshop, PremierPro)
- Strong Project Management skills with solid experience
- Knowledge on data and insights management / analytics and SEO
- Experienced in managing digital teams and agencies
- Strong attention to business needs and audience-first oriented
- Highly self-motivated personality and quick learner
- Innovative mindset and strategic thinking
- High attention to details and outstanding organisational skills
- Experienced in working in a matrix organisation and used to working with people from different cultures
- Strong communicator with an interest in building solid networks
Benefits
- Healthcare support
- Paid time off and family leave
- Retirement plan
- Sport and leisure activities
- Company shop
- Restaurant
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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