Global Product Marketing Manager overseeing growth initiatives for flow cytometry instruments. Driving legacy - to - next - gen transitions and broader growth strategies in a healthcare environment.
About the role
- Senior Product Marketing Manager driving product launches and adoption strategies at Relay, a fintech platform enhancing SMB financial management. Collaborating cross-functionally to shape product messaging and go-to-market strategies.
Responsibilities
- Roadmap & Strategy Partnership: Serve as a key voice of the customer to inform product roadmap and prioritization. Collaborate closely with Product Management and Brand/Design to align product strategy with market opportunities and growth potential
- Adoption & Growth Strategy: Own the strategy and execution of programs that drive product adoption, activation, and retention for your product line. Identify friction points in the user journey and partner with Product, Growth, and Data to experiment, test and iterate on improvements
- Go-to-Market Planning: Develop and own go-to-market strategies for new features, product launches, and key initiatives across our product lines. Validate launches are informed by customer needs, and GTM efforts are tied to measurable business outcomes
- Customer & Competitive Insights: Lead research efforts to understand user needs, use cases, and market trends. Translate customer insights into positioning and messaging that resonate with users, refining it across the customer journey and ensuring consistent delivery across all marketing channels
- Cross-Functional Collaboration: Work hand-in-hand with Product, Data, Brand/Design, Demand Generation, Growth, Sales, and Partnerships to message on product marketing goals, share insights, and create cohesive customer experiences
- Project Management: Product launches cross-functionally to hit targets and launch and enable internal teams on time
Requirements
- You have 5+ years of product marketing experience, preferably in an early-stage B2B or B2B2C company, with experience supporting SMBs
- You have a proven track record of launching products or features, driving adoption, and delivering tangible business and customer outcomes
- You’re a data-driven storyteller, skilled at crafting compelling narratives that resonate with and influence stakeholders and customers alike based on metrics
- You’re a customer champion – you engage deeply with customers and translate those insights into messaging and positioning that resonates
- You take pride in being a trusted voice of the customer when they’re not in the room
- You have exceptional project management skills, leading and influencing cross-functional stakeholders to act with urgency and meet objectives and deadlines
- You’re metrics-driven – you define KPIs, create reporting requirements, and partner with the Data team to produce high-quality reports that track progress
- You excel in fast-paced environments, have a bias for action, and demonstrate a strong ownership mindset
Benefits
- Competitive salary and meaningful equity
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Vancouver office three days a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
Job title
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