Head of Data leading Aurora’s data strategy and operations for power market analytics software. Overseeing data acquisition, engineering, and governance across teams.
About the role
- Product Analyst role at Globo supporting GE TV's growth through social media partnerships and content strategies. Collaborating across teams to enhance audience engagement and business objectives.
Responsibilities
- Support the definition of GE TV's partnership strategy with social media platforms (YouTube, TikTok, Meta);
- Identify growth and monetization levers for GE TV across these platforms;
- Understand and evaluate business models and support the development of action plans to optimize revenue;
- Support the strategic planning of commercial initiatives within GE TV content, in collaboration with Marketing, Content and Commercial teams;
- Identify potential content partnerships and liaise with creators to boost GE TV consumption and engagement, combined with community activation;
- Assist in building relationships and maintaining GE TV's positive standing with the platforms, aligning the product with the daily operations of YouTube, TikTok and Meta;
- Build reports and performance analyses of the product across platforms;
- Support the leadership of a cross-functional squad to integrate programming, content, communications, commercial and product efforts for GE TV with the platforms to achieve product business objectives.
Requirements
- Bachelor's degree in Business Administration, Economics, Communications, Marketing, or Engineering;
- Understanding of business models, content distribution operations, and features of digital platforms (YouTube, TikTok, Meta);
- Experience working with or alongside YouTube, TikTok, or Meta;
- Knowledge of product performance metrics and KPIs on platforms, and experience using analytics tools for these metrics;
- Experience in product/business modeling;
- Knowledge of consumer profiles and consumption behavior on digital platforms;
- Established relationships with contacts at digital platforms;
- Knowledge of the sports ecosystem — rights, media companies, influencers, high-performing sports content, etc.;
- Knowledge of content activation and promotion methods within digital platforms/social networks, keeping the community engaged consistently;
- Market insight into which types of content, profiles, and players perform well.
Benefits
- Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and worldwide.
- Join us — let’s create stories and technologies together.
- Here, everyone helps drive transformation.
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