Hybrid Senior Product Analyst, Customer Growth

at Zopa Bank

• Job title: Senior Product Analyst, Customer Growth
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Tech skills: Python, SQL
• Location requirements: Hybrid, London, United Kingdom

About the role

• Senior Product Analyst driving insights and strategies for customer growth at Zopa. Utilizing data analysis and creative problem-solving to enhance financial products and customer experiences.

Responsibilities

• Generating key insight from data and then using this insight to drive growth across all channels owned (think: in-product, existing customer base etc.), earned (think: referrals, SEO etc.) and paid (think: digital marketing)
• Help build valuation models that predict the lifetime value of customers, analyse our marketing the funnel and how changes in our marketing impacts acquisition rates and the quality of customers we attract, as well as how we can maximize return on marketing investments with an eye towards proving incrementality
• Support in building and pushing out a plan to integrate AI into our marketing strategy, to improve our content generation and the way we analyse our data to work out how to get the best deals to the right people at the best time!
• Creating and driving forward strategies to move Zopa customers from single-product holders to people engaging with and evangelising Zopa’s many offerings
• Working with our marketing and developer teams to support Zopa’s paid/digital marketing strategy – a new frontier for our company that has previously utilised aggregators to grow
• Problem solving together with software engineers, product designers and our operational teams to build the best possible customer experiences
• Working collaboratively with Compliance, Brand, Finance and other key stakeholders to assess feasibility and implications of initiatives
• Working on growth initiatives, monitoring key metrics, identifying improvement opportunities, and proposing solutions
• Working on technical initiatives, building an understanding of the system and key integrations with other teams

Requirements

• Some experience in a challenging, fast-paced environment (e.g. start-up, banking, consulting)
• You're analytical and have excellent attention to detail
• You have a quantitative background and you’re a natural at turning data into insight that supports decision making. If you’ve got previous experience using SQL or Python to analyse data, even better!
• You can communicate your insights succinctly and influence upwards, downwards and sideways
• You are empathetic. You do the right thing for customers, even if it’s the more challenging option
• You’re a self-starter. You know when to ask for support and you’re not shy about doing so, but you don’t wait to be told what to do
• You don’t define yourself narrowly. You roll up your sleeves and jump in where help is required, and you’re always looking to learn
• You’re passionate about creating the next generation of financial products using innovative technologies

Benefits

• Flexible ways of working
• Option to work from abroad for up to 120 days a year
• Workplace free from discrimination
• Diverse company culture with nearly 50 nationalities