Demand Generation Lead managing SDR processes and sales strategies for B2B enterprise solutions company. Building effective sales pipelines and mentoring team members in performance optimization.
About the role
- Senior Performance Marketing Specialist at mylo, a fintech platform, optimizing digital acquisition efforts and scaling customer base through performance marketing campaigns.
Responsibilities
- Develop, launch, and manage performance marketing campaigns across platforms such as Google Ads, Meta, LinkedIn, TikTok, and programmatic networks.
- Continuously optimize campaigns for conversions, cost-efficiency, and scalability using A/B testing, audience segmentation, and creative iteration.
- Monitor KPIs, generate insights, and produce regular performance reports to inform strategy and stakeholder decisions.
- Own and manage media budgets, ensuring efficient allocation and maximum ROI.
- Work closely with product, design, and data teams to align messaging, landing pages, and user journeys with campaign goals.
- Utilize marketing tools such as Google Analytics, Meta Business Manager, Google Tag Manager, and attribution platforms to track and measure performance.
- Stay up-to-date with industry trends, platform updates, and emerging technologies to keep campaigns innovative and competitive.
Requirements
- 5+ years of experience in performance marketing, preferably in B2C or fintech/e-commerce domains.
- Proven track record of managing and scaling paid media campaigns with strong ROI.
- Deep understanding of digital advertising platforms and analytics tools.
- Strong analytical mindset with proficiency in Excel, Google Sheets, and data visualization tools.
- Experience with conversion rate optimization and funnel analysis.
- Excellent communication and project management skills.
- **Preferred Skills**
- Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
- Familiarity with attribution modeling and multi-touch tracking.
- Knowledge of SEO and organic growth strategies is a plus.
- Google Ads and Meta certifications are a bonus.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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