Hybrid Senior Marketing Specialist

at Cushman & Wakefield

• Job title: Senior Marketing Specialist
• Job type: Full Time
• Experience level: Senior
• Salary: $85,000 - $100,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Chicago, United States

About the role

• Senior Marketing Specialist managing marketing and communication projects for Americas Valuation & Advisory service line. Collaborating with regional teams to execute strategic vision and brand messaging.

Responsibilities

• The Senior Marketing Specialist is responsible for executing and managing marketing and communication projects for the Americas Valuation & Advisory service line.
• Daily responsibilities include project managing the creation of marketing materials, including email marketing, web content, thought leadership and research reports, capabilities materials, etc.
• Execution of critical marketing initiatives for Valuation & Advisory service line and product types, including the project management/coordination of marketing collateral, reports, campaigns, thought leadership and capabilities documents with distribution on multiple channels (eblasts, social media, web, internal, etc.)
• Collaborate with our Global Marketing & Research organization to develop/create marketing content that supports strategic initiatives
• Partner with marketing directors to understand business objectives and align marketing plan to these initiatives
• Partner with other service line marcom professionals to coordinate project resources
• Assist in ensuring overall achievement of financial and other targets using a robust set of key performance indicators
• Ensure global brand standards are applied, and brand positioning is supported for all marcom activities
• Understand Valuation & Advisory marketplace changing dynamics and client needs, provide proactive strategies to maintain a market-leading position against changing client priorities
• Based on growth and client retention goals, proactively develop strategies, plans and campaign with content that positions Valuation & Advisory as differentiated thought leader in the industry
• Oversee ongoing web site needs and improvements including landing pages to enable campaigns
• Create and maintain service line collateral and BD baseline content.

Requirements

• Bachelor’s Degree required, Marketing & Communications, (preferably in journalism, English, marketing or public relations)
• 6+ years of marketing and/or communications experience preferred
• Exceptional project management and organizational skills
• Ability to interface and communicate with internal clients
• Excellent oral and written communication skills
• Strong analytical, problem solving, and conceptual skills
• High level of proficiency in Microsoft Office Suite
• Proficiency with Adobe InDesign
• Marketing and communications experience within Commercial Real Estate industry would be ideal, interest is a must
• Ability to independently achieve successful outcomes on all executed activities with minimal supervision
• Strong time management, organizational, and prioritization skills.
• Must have the ability to balance multiple priorities and projects simultaneously.
• Self-motivated approach with the ability to take initiative but works well in a group environment.

Benefits

• health insurance
• vision insurance
• dental insurance
• flexible spending accounts
• health savings accounts
• retirement savings plans
• life insurance
• disability insurance programs
• paid and unpaid time away from work