Marketing Specialist II assisting in marketing programs driving growth for HVAC & Plumbing Pros. Responsible for planning and executing co - marketing initiatives and communications with Pros.
About the role
- Senior Manager leading go-to-market strategy and messaging for Elsevier’s Scopus and Scopus AI offerings. Collaborating cross-functionally to ensure competitive differentiation and successful launches.
Responsibilities
- Develop strategic value propositions and messaging frameworks for Scopus and Scopus AI
- Tailor narratives to distinct audiences: institutional buyers, researchers, funders, and publishers
- Lead GTM strategy and execution for new features, releases, and solution enhancements
- Partner with Product and Revenue Enablement to manage coordinated launches
- Ensure campaigns are supported with accurate messaging, competitive positioning, and materials
- Develop sales tools including pitch decks, demo scripts, competitive battlecards, and objection-handling guides
- Train sales and marketing colleagues on product value and market positioning
- Lead competitive analysis, win/loss analysis, and market research in collaboration with Insights
- Synthesize input from product usage, sales feedback, and market data to inform positioning
- Contribute to persona development and buyer journey insights
- Work across Product, Sales, Innovation, Segment Marketing, Revenue Enablement, and Content
- Collaborate with teams marketing to publishers and commercial buyers to ensure messaging coherence
Requirements
- Proven 7+ years in B2B/SaaS product or solutions marketing in research data/analytics, delivering portfolio GTM and launches to lift adoption and revenue.
- Demonstrated mastery of institutional buyers, academic researchers, and complex sales cycles to accelerate deal velocity.
- Proven GTM leadership with Product, Revenue Enablement, and Segment Marketing to deliver coordinated launches and shorten time-to-revenue.
- Demonstrated command of AI/GenAI, knowledge graphs, Machine Learning, and data platform integrations in the context of research, data, and/or analytics
- Advanced competitive intelligence and win/loss analysis that sharpens positioning and objection handling to lift win rate and ASP.
- Experience marketing to both content providers (e.g., publishers) and institutional buyers
- Proven ability to craft differentiated value propositions and messaging frameworks for data-rich and AI-enabled products to increase pipeline conversion.
- Advanced writing and narrative skills that translate features into audience-specific stories for buyers, researchers, funders, and publishers to boost engagement.
- Demonstrated enablement impact producing field-ready decks, demos, battlecards, and training that equip Sales to raise win rate.
- Collaborative influence across Marketing, Product, and Sales to ensure message coherence and brand consistency.
- Results-oriented program management juggling multiple projects in a fast-moving environment to deliver smooth launches with quality.
- Proven ability to establish clear, confident messaging adopted across channels to reinforce Elsevier’s leadership narrative in the research ecosystem.
Benefits
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
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