Hybrid Senior Manager, Global Marketing Transformation, Operations

Posted last month

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About the role

  • Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions.
  • Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies.
  • Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture.
  • Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos' competitive edge in the sound industry.
  • Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives using econometrics models (MMM), incrementality solutions and modern attribution.
  • Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation.
  • Establish and track key performance indicators (KPIs) to ensure marketing efforts are delivering tangible business outcomes.
  • Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations.
  • Ensure the integrity and accessibility of marketing data, working to integrate various data platforms for a holistic view of customer journeys and campaign performance.
  • Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.
  • Provide leadership and guidance to the Manager, Marketing Operations, ensuring the seamless execution of marketing campaigns and initiatives.
  • Identify and implement best practices for marketing technology (MarTech) stack utilization, automation, and workflow efficiency.
  • Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.
  • Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations.
  • Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability.
  • Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.

Requirements

  • 8-10+ years of experience in roles focused on marketing operations, marketing analytics, or marketing effectiveness, with at least 3+ years in a leadership position overseeing multiple functions or significant initiatives.
  • Demonstrated success in leading and implementing significant marketing transformation initiatives and delivering measurable business impact.
  • Proficiency in marketing measurement, including attribution modeling and campaign performance analysis.
  • Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and their application to optimize marketing efforts.
  • Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.
  • Excellent leadership and team development capabilities, with proven experience managing and mentoring diverse teams.
  • Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels.
  • Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field.
  • Preferred Qualifications
  • A master's degree (MBA or equivalent) is a plus, but not required.
  • Experience in the consumer electronics or technology industry is a bonus.
  • Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing.
  • Previous experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (e.g., GDPR, CCPA, LGPD) and emerging AI-specific privacy frameworks to build trust and mitigate risk.

Benefits

  • Medical, Dental, and Vision Insurance
  • A 401(k) plan with company matching and immediate vesting
  • An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
  • 80 hours of sick time upon hire, refreshed annually
  • Up to 12 paid holidays per calendar year
  • A generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
  • Company-paid Disability, Life, and AD&D Insurance
  • Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
  • Mental health benefits to support your holistic well-being
  • A generous employee discount program & Sonos Radio HD - on us!

Job title

Senior Manager, Global Marketing Transformation, Operations

Job type

Experience level

Senior

Salary

$145,000 - $181,700 per year

Degree requirement

Bachelor's Degree

Location requirements

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