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About the role
- Senior Manager overseeing marketing transformation and operations at Sonos. Leading initiatives for data-driven marketing effectiveness in hybrid role with a Boston or Seattle base.
Responsibilities
- Define and champion the strategic roadmap for marketing transformation, identifying opportunities to enhance efficiency, effectiveness, and innovation across all marketing functions.
- Lead complex change initiatives, inspiring adoption and ensuring successful integration of new processes, technologies, and methodologies.
- Collaborate closely with marketing leadership to align operational initiatives with overall business objectives and drive a data-driven culture.
- Anticipate future marketing trends and technologies, advising on investments and capabilities needed to maintain Sonos' competitive edge in the sound industry.
- Oversee the development and implementation of robust measurement frameworks to evaluate the ROI of marketing campaigns and initiatives using econometrics models (MMM), incrementality solutions and modern attribution.
- Champion a culture of continuous improvement, leveraging insights to optimize marketing spend and resource allocation.
- Establish and track key performance indicators (KPIs) to ensure marketing efforts are delivering tangible business outcomes.
- Lead Marketing Analytics initiatives by generating deep, actionable insights from diverse data sources, informing strategic decisions and tactical optimizations.
- Ensure the integrity and accessibility of marketing data, working to integrate various data platforms for a holistic view of customer journeys and campaign performance.
- Present complex analytical findings in a clear, concise, and compelling manner to senior leadership and cross-functional partners.
- Provide leadership and guidance to the Manager, Marketing Operations, ensuring the seamless execution of marketing campaigns and initiatives.
- Identify and implement best practices for marketing technology (MarTech) stack utilization, automation, and workflow efficiency.
- Drive continuous improvement in marketing processes, from campaign planning to execution and reporting, ensuring scalability and compliance.
- Lead, mentor, and develop a high-performing team across Marketing Effectiveness, Marketing Analytics, and Marketing Operations.
- Foster a collaborative and empowering environment that encourages innovation, professional growth, and accountability.
- Manage resource allocation and workload across the teams to ensure optimal performance and delivery against priorities.
Requirements
- 8-10+ years of experience in roles focused on marketing operations, marketing analytics, or marketing effectiveness, with at least 3+ years in a leadership position overseeing multiple functions or significant initiatives.
- Demonstrated success in leading and implementing significant marketing transformation initiatives and delivering measurable business impact.
- Proficiency in marketing measurement, including attribution modeling and campaign performance analysis.
- Strong understanding of marketing technology ecosystems (CRMs, DMPs, analytics platforms, marketing automation tools) and their application to optimize marketing efforts.
- Exceptional analytical and problem-solving skills, with the ability to translate complex data into clear, actionable insights and strategic recommendations.
- Excellent leadership and team development capabilities, with proven experience managing and mentoring diverse teams.
- Superior communication and presentation skills, capable of influencing and collaborating effectively with stakeholders at all levels.
- Bachelor's degree or equivalent practical experience in Marketing, Business, Statistics, or a related field.
- Preferred Qualifications
- A master's degree (MBA or equivalent) is a plus, but not required.
- Experience in the consumer electronics or technology industry is a bonus.
- Hands-on knowledge of artificial intelligence (AI) use cases for business and marketing.
- Previous experience championing data privacy and compliance across marketing initiatives, ensuring adherence to global regulations (e.g., GDPR, CCPA, LGPD) and emerging AI-specific privacy frameworks to build trust and mitigate risk.
Benefits
- Medical, Dental, and Vision Insurance
- A 401(k) plan with company matching and immediate vesting
- An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required
- 80 hours of sick time upon hire, refreshed annually
- Up to 12 paid holidays per calendar year
- A generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition
- Company-paid Disability, Life, and AD&D Insurance
- Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance
- Mental health benefits to support your holistic well-being
- A generous employee discount program & Sonos Radio HD - on us!
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