Marketing Analyst role at UniFatecie, responsible for communication and creative campaign support. Collaborating with various sectors to implement effective marketing strategies.
About the role
- Senior Lifecycle Marketing Specialist managing multi-channel campaigns in Lifecycle Marketing team. Collaborating with analytics and product teams to execute impactful marketing strategies.
Responsibilities
- Manage daily campaign tasks, gathering and documenting campaign requirements and launching campaigns based on content calendar
- Design simple and complex multi-channel journeys in Iterable, including experiments and conditional splits, using data in API event payloads and user profile attributes
- Code and QA emails within existing email templates, leveraging Iterable snippets and handlebar logic to ensure campaigns are future-proof and can be personalized
- Collaborate directly with marketing analytics, product analytics, and the marketing team to intake requests, assess results, identify opportunities for optimization, and deliver campaigns and journeys to meet provided business requirements
- Collaborate with legal and compliance teams to ensure marketing content is compliant with company and industry policies
- Collaborate with technical resources to QA API event JSON payloads, outbound webhooks, and provide guidance as necessary
- Monitor campaign send counts and performance
- Provide insight and subject matter expertise
Requirements
- 5+ years of experience in lifecycle marketing or campaign execution. Applicants with no direct experience creating and deploying email or multi-channel campaigns will not be considered
- Experience in email, push notifications, in-app and in-account messaging strongly preferred
- Direct experience building journeys with a modern marketing automation platform, preferably Iterable, Braze, SFMC, Marketo, or similar experience is also relevant
- Direct experience coding HTML/CSS for email, including using Litmus or EoA to vet and troubleshoot cross-platform compatibility for mobile, dark mode, etc
- Knowledge of A/B testing and ability to translate complex test designs into campaign journeys
- Working knowledge of API events and webhooks
- Working knowledge of lifecycle marketing best practices
- Ability to work independently with minimal supervision, manage several simultaneous projects, and proactively deliver key projects
- Advanced Iterable skill or certification is a plus
- Fintech or financial services experience is a plus
Benefits
- The opportunity to collaborate with a team of creative, fun, and driven colleagues on products that have an immediate and significant impact on people's lives
- The opportunity to work in a fast-paced environment with experienced industry leaders
- Flexible time off, comprehensive health coverage, competitive salary, paid parental leave
- Wellness benefits including access to mental health resources, virtual HIIT and yoga workouts
- A bevy of other perks including Udemy access, childcare assistance, pet insurance discounts, legal assistance, and additional discounts.
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