Support marketing team in building relationships with influencers for sustainable oral care products, driving growth through innovative campaigns and strategic partnerships.
About the role
- Senior Influencer Manager responsible for performance-focused influencer marketing for health startup. Managing budgets and optimizing campaigns to drive sales and growth.
Responsibilities
- You are responsible for the entire influencer booking process – from scouting and negotiation to performance analysis.
- You independently manage monthly budgets (starting at approx. €20,000) and scale them to multiples during peak sales periods.
- You bring structure to existing growth efforts – ensuring we scale influencer marketing faster and more effectively.
- You plan and execute large-scale, sales-driven influencer brand activations on Instagram, TikTok & other platforms.
- You optimize campaigns based on relevant KPIs such as ROAS, reach, conversion, and AOV.
- You track and report results – deriving clear recommendations for budget allocation.
- You continuously test new creators, channels, and formats to steadily improve our outcomes.
Requirements
- 2+ years of experience in performance-oriented influencer marketing, ideally within D2C, health, and/or supplement industries.
- Proven experience independently managing campaigns (25+ bookings per month) and overseeing budgets from €20,000.
- Highly structured, data-driven, and detail-oriented – you enjoy analyzing ROAS and identifying efficiency gains.
- Comfortable working in dynamic, fast-paced environments and focused on achieving goals and results.
- Hands-on and autonomous – you drive projects to completion without long approval loops.
- Passion for social media and health topics – you know which creators and trends are rising before the briefing call starts.
- Native-level German and confident in English.
Benefits
- Meaningful work: We help people with real complaints – with products that work.
- Clear bonus model: You benefit from a transparent bonus structure tied to influencer budget and campaign performance (especially ROAS).
- Exciting challenges: Strategic, data-driven work in a sensitive, fast-growing market.
- Visibility & responsibility: You own a central growth channel and see the direct impact of your work.
- Freedom & impact: You contribute ideas, test new approaches, and actively shape embelly's influencer marketing.
- Learning curve & collaboration: Close cooperation with experts from marketing, medical, and product teams.
- Flexible working hours & remote option.
- Team vibes & dog-friendly office 🐶
Job title
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As a Senior Influencer Marketing Manager, develop international influencer strategies across various platforms. Lead campaign execution and collaborate with global stakeholders for brand relevance.
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