Hybrid Senior Influencer Manager

Posted last month

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About the role

  • Senior Influencer Manager responsible for performance-focused influencer marketing for health startup. Managing budgets and optimizing campaigns to drive sales and growth.

Responsibilities

  • You are responsible for the entire influencer booking process – from scouting and negotiation to performance analysis.
  • You independently manage monthly budgets (starting at approx. €20,000) and scale them to multiples during peak sales periods.
  • You bring structure to existing growth efforts – ensuring we scale influencer marketing faster and more effectively.
  • You plan and execute large-scale, sales-driven influencer brand activations on Instagram, TikTok & other platforms.
  • You optimize campaigns based on relevant KPIs such as ROAS, reach, conversion, and AOV.
  • You track and report results – deriving clear recommendations for budget allocation.
  • You continuously test new creators, channels, and formats to steadily improve our outcomes.

Requirements

  • 2+ years of experience in performance-oriented influencer marketing, ideally within D2C, health, and/or supplement industries.
  • Proven experience independently managing campaigns (25+ bookings per month) and overseeing budgets from €20,000.
  • Highly structured, data-driven, and detail-oriented – you enjoy analyzing ROAS and identifying efficiency gains.
  • Comfortable working in dynamic, fast-paced environments and focused on achieving goals and results.
  • Hands-on and autonomous – you drive projects to completion without long approval loops.
  • Passion for social media and health topics – you know which creators and trends are rising before the briefing call starts.
  • Native-level German and confident in English.

Benefits

  • Meaningful work: We help people with real complaints – with products that work.
  • Clear bonus model: You benefit from a transparent bonus structure tied to influencer budget and campaign performance (especially ROAS).
  • Exciting challenges: Strategic, data-driven work in a sensitive, fast-growing market.
  • Visibility & responsibility: You own a central growth channel and see the direct impact of your work.
  • Freedom & impact: You contribute ideas, test new approaches, and actively shape embelly's influencer marketing.
  • Learning curve & collaboration: Close cooperation with experts from marketing, medical, and product teams.
  • Flexible working hours & remote option.
  • Team vibes & dog-friendly office 🐶

Job title

Senior Influencer Manager

Job type

Experience level

Senior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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